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The LCT Show East and Lincoln logos ushered attendees into the trade show floor at the Atlantic City Convention Center, featuring more than 60 luxury chauffeured vehicles on display. The event has been renewed for Oct. 19-21, 2014 at the same location.
ATLANTIC CITY, N.J. ― LCT Show East brought in 1,100 attendees this week as the Limousine, Charter & Tour/National Limousine Association team launched a new industry trade marketplace and educational conference in Atlantic City.
The four-digit breakthrough was better than expected for LCT and the NLA, the two organizations that co-produced the three-day event Oct. 27-29 at Caesars Atlantic City. The hotel-casino complex was the site of the first-ever limousine industry trade show organized by LCT in 1984 and soon co-sponsored by the NLA after it formed in 1985. That first-generation show was held in Atlantic City for most of the years through 1997, after which LCT departed for Las Vegas and started the annual International LCT Show in 1998.
“This event was reinvigorated to afford the NLA and the staff at LCT face time with our East Coast constituents — be that readers of LCT and/or members of the NLA,” said LCT Publisher and Show Chair Sara Eastwood-McLean. “Most of this industry is made of independent business owners who cannot leave their companies to trek to our International show in Las Vegas. We did this event especially for them. We are happy that 1,100 attendees turned out. From the vendors to the NLA board of directors, the feedback was all positive. We worked extra hard to make sure our guests felt well taken care of with top notch networking parties and topical sessions. And, I believe the venue helped to make people feel good — the overall show was beautiful!”
The LCT Show East central sports bar and lounge, a new attraction, offered attendees a place to relax, eat, drink and network throughout the trade show floor hours at the Atlantic City Convention Center.
This week’s event featured more than 60 vehicles on the floor of the nearby Atlantic City Convention Center, spanning every possible type of luxury chauffeured vehicle model. True to the LCT reputation for industry “firsts,” LCT Show East also marked the industry debuts of next-generation versions of two established luxury vehicle models: The 2015 Cadillac Escalade SUV and the 2014 Mercedes-Benz S550 premium sedan.
The high attendance also will boost the NLA’s coffers since the trade group will get a sizable portion of registration proceeds to devote to its legislative and regulatory agenda on behalf of limousine operators nationwide. The NLA Show Committee and various boards of directors were instrumental in shaping an educational agenda that spoke directly to the biggest issues facing limousine operators: Mobile app on-demand technologies, Super Bowl transportation service challenges, Obamacare rules and problems, social media marketing, and coping with generational changes among operators and clients.