Out of the pocketbooks of babes. . . a limousine Renaissance? Is there an app for that?
As Millennials are quickly becoming the largest generation by population size, many of them are obtaining higher levels of affluence and are affecting the way premier and luxury brands are approaching their consumers.
This massive group of people is expected to continue to grow and is set to become the most significant audience for luxury-brands within the next five years.
Luxury Society article here