[Update 4/29/15: LCT's initial brand audit report Jan. to June 2014]
TORRANCE, Calif. -- LCT Magazine (LCTmag.com) this month joined the upper ranks of fully verified and vetted B2B media outlets, following a rigorous audit of its circulation numbers, website traffic and other audience- and customer-related data by BPA Worldwide.
BPA Worldwide consumer and business media audits provide assurance, insight and advantage to consumer and business-to-business media owners and media buyers in more than 20 countries.
The CEO of BPA, Glenn J. Hansen, notified LCT of the new status on March 18. The limousine industry trade magazine, founded in early 1983 and acquired that same year by Bobit Business Media, joins more than 1,900 other media properties and outlets across 20 nations in this distinction.
Headquartered in Shelton, Conn., BPA has the largest membership of any media-auditing organization in the world. Worldwide, BPA serves more than 2,600 media properties — including B2B publications, consumer magazines, newspapers, websites, events, email newsletters, databases, wireless and other advertiser-supported media — as well as more than 2,700 advertiser and agency members.
For print business and consumer publications, BPA verifies all-paid, all-controlled, or any combination of paid and controlled circulation, reported in a single document, with each type of circulation broken out. Demographics also may be reported and audited.
BPA's thorough and strong standards assure LCT's advertisers, subscribers, vendors and exhibitors that its audience numbers are certified based on a concrete set of third-party reviewed standards and qualifications. Such transparency means LCT clients are getting accurate, honest value.
So far, LCT Magazine is the only B2B trade media outlet in the global chauffeured transportation industry to achieve the superior BPA status. BPA's worldwide reach, reputation and partnerships provide visibility and credibility within diverse international markets-clear advantages for media owners and buyers with global scope.
"Since cost of the four Ps — print, postage, paper and people — have skyrocketed during the last decade, the media world has experienced an astounding amount of false claims," said LCT Publisher Sara Eastwood. "This reality has affected good brands, LCT included, who are not cutting but actually investing more money than ever into their products and services. Since the Great Recession, LCT has increased its audience by more than 1,000 readers. And of those, 90% are owners or C-level officers of chauffeured services."
Eastwood will discuss more details of the BPA audit and what it means for the limousine industry in her Publisher's Page column in the April issue of LCT Magazine.
Founded in 1931 by a group of advertisers, publishers and agencies, BPA Worldwide is an independent, not-for-profit, self-regulating organization governed by a tripartite Board of Directors. The Board, which sets auditing rules and organizational policies and oversees operations, is comprised of 17 advertiser and advertising agency representatives and 15 publication representatives. BPA's bylaws require that its Chairman, elected each May, is an executive from an advertiser or advertising agency member company.
BPA Worldwide will notify Standard Rate & Data Service of LCT's membership. As an ongoing service, it will send the initial audit report and all future six-month Brand Reports to SRDS. The BPA Worldwide logo will automatically appear in SRDS’s listing of Limousine Charter & Tour. LCT may begin using the BPA logo in its promotional materials immediately.