Setting prices and rates to the right level is not just about the numbers. Buyers are not necessarily looking for the best price.
NEW YORK — Setting prices can be tricky for a small business. If prices are too high, it is usually obvious, and there is an easy solution. But if they are too low, things can get complicated. That is because many business owners find it difficult to raise prices — even if they know they are losing money on every sale.
The fear, of course, is that raising prices will send customers fleeing. While that can happen, many small businesses have raised prices and lived to tell about it. . .
CHARGING THE RIGHT PRICE ARTICLE HERE
Source: The New York Times