Industry Research

JOE THEISMANN: Chauffeur-Driven Is “Smart” Way To Get Around

Posted on January 29, 2010 by LCT Staff - Also by this author - About the author

LAS VEGAS, Nev. — Joe Theismann, former quarterback and two-time Pro Bowl player for the Washington Redskins, confronted showgoers Monday with the “Challenge of Change.”

Change, as Theismann demonstrated, can come in abrupt and traumatic forms before leading to a long-term positive transformation. On the evening of Nov. 18, 1985, Theismann learned first-hand about adapting to change when he suffered a compound fracture to his leg during a big game. He said that despite the challenge to his career, he learned to see the incident as an opportunity to try something new. Put the word “opportunity” in your vocabulary, he told show-goers.

“I’ve experienced the highest of highs and the lowest of lows. And that’s what you’re doing right now,” he pointed out, adding that he looked for lessons from the accident that he could apply to his life. He encouraged the audience to embrace change instead of dreading it, and to figure out how to make it work for them.

Part of turning change into opportunity, Theismann said, lies in identifying goals and writing them down. Theismann claimed that 98% of people refuse to write down their goals. “An unorganized mind is an unorganized life,” he warned.

Goals should be specific, measurable, and attainable, he said, adding, “You should ask yourself, ‘what price are you willing to pay?’”

Theismann related another change he has grabbed, just as many others have: technology. He told the audience that he recently purchased an iPhone. “I’m so connected, it’s scary. But, it’s exciting,” he said. He conceded that technology is raising customer expectations for scheduling and speedier delivery, but he said, that raises opportunity as well. “Accept the challenge of change. Don’t be afraid to try new things.”

The former football champion also stressed that professionals should take pride in and be passionate about their work. They should keep learning about the business. “If you’re going to do something, do it with enthusiasm,” he urged. That attitude, he emphasized, will be reflected in the quality of the business, and service demand will be higher.

He recalled a limousine service with a chauffeur that arranged for every vehicle on a run to be stocked with Pepsi after finding out it was the client’s favorite beverage. “You are in the special industry. Are your people doing things for your customers to make them feel special?” he asked.

Theismann also asked the audience to consider the appearance of their chauffeurs, and noted that professional dress is necessary to convey the proper image. “Unless you demand excellence from your people, you won’t get it,” he explained.

Everyone on staff needs to work as a team to achieve success, and it’s up to the leader to provide a positive mental attitude, he noted. “Is everyone in your organization dedicated to winning, and have you defined ‘winning’ for them?”

Applying the lesson of providing a positive outlook on change, Theismann volunteered a slogan for the limousine industry: “It’s not extravagant to be chauffeur-driven. It’s smart.”

Source: Nicole Schlosser, LCT Magazine

View comments or post a comment on this story. (0 Comments)

More News

Traditional Car Services Won’t Disappear From Corporate Travel

What remains to be seen is whether they'll widely adopt more user-friendly interfaces for catching a ride on-demand.

TNCs Influence How, If Millennials Buy Cars

How should vehicle makers adjust their strategies as a new generation embraces on-demand rides?

Luxury Travelers Value Experiences Overall

They want to learn something new, but it's the affluent consumer that has the means to do this the most.

Travelers Booking With Agents Avoid Sharing Economy

New data shows more requests from clients for alternate accommodations and new ground transportation options.

Driverless Cars Could Kill More Than Four Million Jobs

Chauffeurs are among the many drivers who would no longer be needed.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close