Industry Research

Prom, School Formal Plans Take Off Around The World

Posted on December 2, 2009 by LCT Staff - Also by this author - About the author

CANBERRA, Australia — Parents used to save for their children's weddings but now there's another major rite of passage to fund before they even leave home -- the school formal or prom, a booming industry which seems recession-proof.

Parties or balls to celebrate the end of school have become increasingly glitzy affairs in a list of countries from Britain, to Singapore, to India and Australia, emulating U.S.-style proms glamorized in the hit Disney movie "High School Musical" and the TV series "Gossip Girl."

Teenagers are no longer content to celebrate in a school gym decorated with streamers and a parent DJ -- and parents are left with the dilemma of whether or not to join the party and splash out on their teenager's big night.

Read more about global limousine demand among youth.

Source: Reuters

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