Industry Research

DEAR INDUSTRY: An Open Letter From Sara Eastwood-McLean

Posted on September 23, 2009 by LCT Staff - Also by this author - About the author

There is no denying it — new realities have hit this industry hard.

Although the OPERATOR side of our industry reports “the bottom is here,” services experienced a 35% drop in business this year compared to last. That said, there was literally a complete halt to making capital purchases. My estimates show key suppliers and industry sectors including limousine and sedan sales as well as finance/leasing have seen almost a 90% drop in sales this year.

LCT has decided to reduce the number of its magazine issues, consolidating certain months for the coming year. This enables us to work in concert with our long-standing clients — the advertisers who’ve kept LCT alive for nearly 30 years. There seems to be no net gain for anyone now to mail out LCT on a monthly basis. It is placing an enormous strain on our customers’ budgets as they struggle to stick it out with LCT.

Into 2010, LCT will select specific months to consolidate. We have been down this road before in the early 90s, and are fully prepared to add issues back into circulation as the industry suppliers recover from the drastic losses experienced during the past year.

For our subscribers, our overall content value keeps improving. LCT has been steadily growing its websites, e-newsletter, and blog throughout 2009. LCT DIGITAL HERE. We increased our overall subscriptions to include 1,000 tour bus operators and diversified our magazine’s editorial to keep out front on industry trends and developments. Your paid subscriptions will be extended so you receive the corresponding number of issues for which you have paid.

One approach we will not take: Create the illusion of a viable monthly industry magazine by giving away free ads, trade-out deals, and free one-year subscription extensions. We are dedicated to profiling and supporting our paying clients, as that is what we deem responsible and ethical. LCT remains committed to its viable business model as an independent profit center based on superior content, digital innovation, and multi-tiered advertising and marketing services.

I would like to assure you that LCT has the firm leadership and backing of Bobit Business Media, a B2B publishing and content provider with a 48-year track record as a strong, profitable company — even during the sharpest, most sustained economic downturn since WWII.

Throughout this year and into 2010, you can be confident that Limousine Charter & Tour will stay on top of industry changes and needs. Our involvement with and devotion to this industry spans three decades. We plan to lead the industry well into the fourth and beyond.

Sara Eastwood-McLean

LCT Publisher

[email protected]

View comments or post a comment on this story. (0 Comments)

More News

What's On The Must-Have List For Younger Travelers?

The line between business and leisure travel is blurrier than ever for Millennials.

Global Business Travel Likely To Advance Despite Uncertainty

Many signs show the global economy is improving. Total spending worldwide approached $1.3 trillion in 2016.

Stronger Economy Means Higher Travel Pricing In 2018

GBTA Convention Coverage: Air, hotel, and ground transportation rise on back of inflation, higher oil prices, and emerging markets.

Business Travel Spurs $547 Billion In GDP, 7.4 Million Jobs

GBTA Convention Coverage: Much of the industry's economy heft accrues directly to sectors that serve travelers.

America's Top Business Travel Cities

Factors include number of on-time flights, cost of lodging, reliability of mobile network coverage, traffic congestion levels, and emergency-room performance.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *
LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close