Industry Research

Mercedes-Benz Moves Sprinter Operations Into U.S. Subsidiary

Posted on September 2, 2009 by LCT Staff - Also by this author - About the author

MONTVALE, N.J. — Mercedes-Benz USA said this week it will assume responsibility for the sales, marketing, distribution, and service of Mercedes-Benz and Freightliner Sprinter commercial vehicles in the U.S.

Central to the effort is the creation of Daimler Vans USA, LLC in Montvale, N.J. as a wholly-owned subsidiary of Daimler AG. The Dodge Sprinter will be discontinued.

Daimler Vans USA, LLC combines the brand awareness and technology leadership of Mercedes-Benz with the commercial vehicle expertise of Freightliner. The Mercedes-Benz Sprinter also marks the official return of the three-pointed star to the U.S. and Canadian light duty commercial vehicle market. Delivery of the Mercedes-Benz Sprinter to dealers and customers will begin in January 2010.

Introduced in North America in 2001, the Mercedes-Benz Sprinter has developed a successful following with more than 130,000 Sprinter vehicles sold in the U.S. and Canada. The Sprinter in the U.S. and Canada is offered in three vehicle lengths on two wheelbases with three GVWRs (gross vehicle weight rating).

With a line-up of cargo vans, passenger vans, and chassis cab models, it also offers two roof heights. Powered by an efficient 3.0 V-6 turbo diesel engine, standard equipment includes ADAPTIVE ESP. Taking electronic stability programs to the next level, ADAPTIVE ESP features additional sensors that take into consideration vehicle payload, further reducing the risk of skidding and loss of control.

About Sprinter

The Sprinter has been on-sale in the U.S. since 2001. Made in Germany and assembled in Charleston, S.C., it has established a firm commercial customer base of small business owners, fleet managers, and van buyers who are looking for more than just a work vehicle. It is powered by clean and efficient turbo diesel engines.

For more information about Sprinter, CLICK HERE.

About Mercedes-Benz USA

Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the U.S. For more than 40 years, MBUSA has sold luxury vehicles coupled with a commitment to customer support.

For Information about: MBUSA and MAYBACH

Source: Mercedes-Benz USA

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