Industry Research

HOPE ALIVE?! 6 Out Of 10 Operators To Buy New Vehicles In Next Year

Posted on April 1, 2009 by LCT Staff - Also by this author - About the author

TORRANCE, Calif. — 62% of chauffeured operators plan to buy one or more new livery vehicles within the next 12 months, according to LCT Magazine’s most recent buyer intention survey released today.

And that’s no April Fool’s finding, despite the severest recession since at least 1982.

Of those purchasers, 47% plan to buy sedans; 33%, SUVS, and 32%, stretch limousines.

So who now says the stretch limousine is on the skids? In fact, in all three purchaser categories — within 3 months, within 6 months, and within 12 months — the stretch limousine ranked in the top three types of vehicles operators plan to buy. The other two are sedans and SUVs.

If you are on operator planning to buy, say, for example, one Lincoln Town Car Executive L, one QVM or CMC certified stretch limousine, and one Cadillac Escalade or GMC Suburban SUV by next April 1, then you are — typical, normal, and highly sought after by coachbuilders and dealers.

LCT broke down result highlights in the three purchaser categories:

3 MONTHS

Of those buying chauffeured vehicles in the second quarter of 2009, 52% plan to buy sedans; 36%, stretches; and 36%, SUVs. One standout finding: Overall, 3-monthers plan to buy an average of three sedans by July 1.

6 MONTHS

For those planning to purchase vehicles over the next TWO quarters, 56% say they will spring for a sedan; 38%, a SUV; and 31% a stretch limousine.

A standout finding: Overall, 6-monthers plan to buy an average of three motorcoaches before Oct. 1.

12 MONTHS

Operators with a one-year buying horizon — from second quarter 2009 through first quarter 2010 — plan to get sedans, 47%; stretch limousines, 32%; and SUVs, 29%. Another positive standout was the fact that 18% want to buy hybrids during the next year, being the only purchaser group to rank hybrids just behind the “big three types.”

Overall, the 12-monthers indicate they will buy an average of two sedans.

Of the vehicle categories showing an average of two purchases among operators during the next year: Sedans, shuttles, and motorcoaches.

Sources: LCT Magazine Marketing Research; Martin Romjue, LCT Magazine

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