Industry Research

Don’t Let the Network Chain End

Posted on February 4, 2009 by LCT Staff - Also by this author - About the author

LAS VEGAS — In Vegas, you handed out a box of business cards, took home a box of other peoples’ cards, and met and talked to hundreds of great operators from across the globe.

But the networking should not end there. The diehards in the industry have already sent out their “nice to meet you” emails. Some even sent personalized emails to each individual they met. It’s not too late to reach out to everyone and let them know about your company for potential affiliate work in your market.

Neil Collins of Autoluxe Transportation in New York City sent out a group email immediately after the show, explaining the scope of his services. He introduced his company and included interesting information that might help him land the affiliate. Collins quickly let everyone know what he does and what he specializes in. He also invited operators to join him in his online networking site on Linkedin.

Chris Quinn of CTS in Sacramento, Calif. also quickly reached out to the people he met at the show but took a different approach. He personalized each note to the person he was writing. Quinn’s company was given a 2009 Operator of the Year award which he has already included as a tagline on his email.

Don’t let the momentum you started at the ILCT show stop when you return to your office and get back into the daily routine of running your business. You invested the time and money to attend this great event. Capitalize on it through your follow up. Walk away from the show knowing that you will have taken home business. This event was probably one of the greatest for networking. The opportunities are still available but you must act now.

Try one of my favorite networking techniques which for those of you who remember Peter Faulk in Colombo, “By the way, I forgot to tell you that my company…” Give it a try.

Source: Linda Moore, LCT Magazine

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