Industry Research

BPA Worldwide To Audit, Verify LCT Audience Reach

SHELTON, Conn. -- Limousine, Charter & Tour Magazine has applied for business publication membership in BPA Worldwide.

BPA Worldwide will track circulation for LCT Magazine based on business/distribution, demographics and geographic coverage. The magazine will have 12 months to complete its initial circulation audit. The magazine is published by Bobit Business Media of Torrance, Calif.

“The strong growth of LCT has made it a perfect time to apply for membership with BPA Worldwide,” Publisher Sara Eastwood-McLean said. “Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA. In recognition of our 30 years in print (1983), we have decided it’s time for transparency in magazine circulation claims and LCT is making the first move.”

BPA President and CEO Glenn Hansen said, “We are pleased that LCT has applied for membership in BPA Worldwide. We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication’s effectiveness in serving its market.”

BPA Worldwide is the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPAWW was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its iCompli service, BPAWW verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. With more than 3,000 clients in over 30 countries, BPAWW is a trusted resource for compliance and assessment services. Its latest offering, Ad iCompli, measures and scores online ad campaign performance for business and consumer marketers.

For more information on BPAWW and its services, please visit the website.

Source: BPA Worldwide

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