Industry Research

ABA Hits Record Benchmarks For Its Marketplace Event

Posted on April 18, 2014

WASHINGTON, DC — The American Bus Association’s “Marketplace” appointment show set new records in business generated for its motorcoach, travel and tourism company members, according to a newly released survey. 

Marketplace 2014, held in Nashville, Tenn., in January, generated $129.8 million dollars’ worth of booked and future business for the show’s more than 3,500 participants, says the report by New York-based consulting firm John Dunham and Associates. See attached graphic. 

This represents a 19% increase compared to the 2013 ABA Marketplace show. Companies in all categories saw significant increases, and the average amount of booked business as a result of Marketplace is $88,890 per company.         

“It’s absolutely the best thing that I do all year in terms of time and money and investment,” said Anne Bastile of Mirage Tours in Phoenix. “It’s just a wealth of information and knowledge, and it’s all consolidated in a week.”

“I speak with tour operators by phone on a daily basis, but there is nothing like face time and a one-on-one conversation,” said Kelly Martin of the International Spy Museum in Washington, DC. “You get to network and develop friendships within the community. It’s invaluable.”

The study was conducted by John Dunham and Associates (JDA), which arrived at its results by surveying Marketplace attendees in five categories: Receptive Operators, Lodging, Direct Marketing Organizations (DMOs), Attractions, and Associates.

“The study demonstrates once again that ABA’s Marketplace is unmatched as the motorcoach, travel and tourism industry’s premier trade show,” said ABA President and CEO Peter Pantuso, CTIS. “Attendees wrote millions of dollars’ worth of business on the Marketplace business floor, and more business is in the pipeline.” 

The ABA’s 2015 Marketplace will be held Jan. 10-13, 2015 in downtown St. Louis in the America’s Center Convention Complex. On April 22, Marketplace registration opens for Operators, DMO, Receptives and Associates. On April 23, registration starts for Hoteliers and Attractions. For more information go to http://www.buses.org/marketplace

Source: American Bus Association

View comments or post a comment on this story. (0 Comments)

More News

Global Business Travel Likely To Advance Despite Uncertainty

Many signs show the global economy is improving. Total spending worldwide approached $1.3 trillion in 2016.

Stronger Economy Means Higher Travel Pricing In 2018

GBTA Convention Coverage: Air, hotel, and ground transportation rise on back of inflation, higher oil prices, and emerging markets.

Business Travel Spurs $547 Billion In GDP, 7.4 Million Jobs

GBTA Convention Coverage: Much of the industry's economy heft accrues directly to sectors that serve travelers.

America's Top Business Travel Cities

Factors include number of on-time flights, cost of lodging, reliability of mobile network coverage, traffic congestion levels, and emergency-room performance.

Five Cities With The Most Traffic Congestion

Roadways clogged with autos, trucks, and buses are a fact of life in these major metro regions.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *
LCT Magazine - June/Fact Book 2017 $47.95 * Facts & Stats * Directors & Guides *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close