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I’ve been hearing some members of the industry comparing our new trade show held in Atlantic City, N.J., in October with our international show coming up in Las Vegas in February, as well as with a competing show. I would like to add some facts to set the record straight.
LCT Show East was a first-class event. Attendance soared to 1,100, about 300 more people than we expected. Anyone can audit our list online at www.lcteast.com. We brand LCT Show East as an East Coast event, a large regional trade show that ranks second in attendance behind the International LCT Show. These are two different events with two different target markets.
This recent show drew on invitations sent to our 4,000 East Coast readers, singling out those who do not come to Las Vegas. It was our opportunity to get to know them better and to collect information about their business problems in the spirit of finding solutions. It even drew operators from around the nation and the world. The event was a mega success, reaching three times the size of the cohort who attended the first year of our former LCT Eastern Conference held at the Mohegan Sun in Connecticut (2005-2009).
That is our benchmark, not any other event branded as an “international” show. To make accurate comparisons, our East show floor exhibit space was sold at around $9 per square foot based on the fact that it was branded as a regional show with 800 estimated attendees. Our Las Vegas show floor is sold at $18 per square foot due to its international branding and projected attendance of 3,000.
By the way, we unveiled LCT Show East early in November 2012, the first trade show franchise to do so following the announcement that Limo Digest was moving its established show out of Atlantic City. We filled a vacuum. The notion that we somehow intruded on Atlantic City is absurd; the limousine industry is a competitive free market, not a cartel. LCT Magazine and Shows are international brands and businesses with roots and offices on both U.S. coasts, and we launched the first-ever limo industry trade show in Atlantic City in 1984.