Industry Research

LCT East Shows How We Work For You

Posted on December 3, 2013 by Sara Eastwood-McLean - Also by this author

Page 1 of 2

I’ve been hearing some members of the industry comparing our new trade show held in Atlantic City, N.J., in October with our international show coming up in Las Vegas in February, as well as with a competing show. I would like to add some facts to set the record straight.

LCT Show East was a first-class event. Attendance soared to 1,100, about 300 more people than we expected. Anyone can audit our list online at We brand LCT Show East as an East Coast event, a large regional trade show that ranks second in attendance behind the International LCT Show. These are two different events with two different target markets.

This recent show drew on invitations sent to our 4,000 East Coast readers, singling out those who do not come to Las Vegas. It was our opportunity to get to know them better and to collect information about their business problems in the spirit of finding solutions. It even drew operators from around the nation and the world. The event was a mega success, reaching three times the size of the cohort who attended the first year of our former LCT Eastern Conference held at the Mohegan Sun in Connecticut (2005-2009).
That is our benchmark, not any other event branded as an “international” show. To make accurate comparisons, our East show floor exhibit space was sold at around $9 per square foot based on the fact that it was branded as a regional show with 800 estimated attendees. Our Las Vegas show floor is sold at $18 per square foot due to its international branding and projected attendance of 3,000.

By the way, we unveiled LCT Show East early in November 2012, the first trade show franchise to do so following the announcement that Limo Digest was moving its established show out of Atlantic City. We filled a vacuum. The notion that we somehow intruded on Atlantic City is absurd; the limousine industry is a competitive free market, not a cartel. LCT Magazine and Shows are international brands and businesses with roots and offices on both U.S. coasts, and we launched the first-ever limo industry trade show in Atlantic City in 1984.

View comments or post a comment on this story. (0 Comments)

More News

How One Travel Manager Thinks About Business Travel

Customer needs have evolved with technology while safety and duty of care have become bigger issues in the last few years.

What's On The Must-Have List For Younger Travelers?

The line between business and leisure travel is blurrier than ever for Millennials.

Global Business Travel Likely To Advance Despite Uncertainty

Many signs show the global economy is improving. Total spending worldwide approached $1.3 trillion in 2016.

Stronger Economy Means Higher Travel Pricing In 2018

GBTA Convention Coverage: Air, hotel, and ground transportation rise on back of inflation, higher oil prices, and emerging markets.

Business Travel Spurs $547 Billion In GDP, 7.4 Million Jobs

GBTA Convention Coverage: Much of the industry's economy heft accrues directly to sectors that serve travelers.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - September 2017 $12.95 MOTORCOACH / BUS ISSUE COVER STORY: * Irizar Racks Up A Good Rookie Year * *
LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close