INTRO: The growth of smartphone apps for on-demand chauffeured transportation service has created an opportunity and a threat to the traditional limousine business. New on-demand mobile technology in chauffeured vehicles was initiated by Uber Car in 2010.
Since then, there have been many new “pure technology” companies that have joined the fray. Companies such as Hailo, SideCar, Lyft, and others not steeped in the traditional livery business provide the technology that allows a passenger and a car to come together. These technology companies do not own vehicles nor do they employ drivers.
Chauffeured transportation regulations pre-date these companies’ business models. This troubles traditional ground transportation operators and confuses those who rely on those traditional operators — corporate travelers and their travel managers.
Nevertheless, in order for the traditional limousine industry to compete successfully in the future, ground transportation providers will need to offer equally slick technology that is also fully integrated into their back-office infrastructure. They must have a seamless, multifaceted, on-demand, and advanced reservation capability to fully serve their corporate and retail customers.
Complete unedited versions of the research paper that appeared in the November 2013 issue of LCT Magazine can be found below:
Deem Ground/LCT White Paper PDF Here
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Sources: Deem Ground and LCT Magazine