In celebration of this milestone occasion, this year’s LCT Fact Book is sprinkled with statistical comparisons with our very first issue back in 1986 when we were touting a “$2 billion industry.” Now, having rebounded a bit post-9/11, we can safely say that our world, in terms of revenue, has more than doubled over the last 20 years. And, at the risk of tooting our own horn, we’d like to think that LCT had something to do about that.
This once-a-year publication is a business tool for you. The Fact Book was developed to help operators like you better understand the scope of the industry so you can improve your next year’s business plan. It helps you see where the trends are happening so there is less guesswork involved, which means fewer mistakes on the business front. The Fact Book includes a verified listing of every viable supplier and association to help you go directly to the source.
How do we get this information? We send out surveys to 9,000 operators across the U.S. Statisticians in our full-time research department properly translate survey information into accurate data. We lean on agencies, such as Info USA and Dunn & Bradstreet, to help with verifying stats on industry size and purchase power. We enlist the help of full-time editors and graphic artists plus a standalone Fact Book team who spend all year fact-checking our databases and listing reports.
Because all the enclosed charts, graphs and listings are so easy on the brain (ha ha), for good measure we’ve added a 20th anniversary crossword puzzle on the last page of this issue. Those of you who’ve been around as long as this publication will have an easy time with it, others may need to call someone for help.
We hope that you do, in fact, plug this information into your sales and marketing strategies for 2006. And, we encourage you to share these reports with your entire company.
Sincerely, Sara Eastwood