Industry Research

Limo Industry Prepares To Pivot In New Directions

Posted on July 2, 2014 by - Also by this author

Page 1 of 2

Scott Solombrino, Ron Sorci and Vince Wolfington on Tuesday, May 20, 2014 at the LCT Leadership Summit in Miami Beach, Fla. Listen to what these leaders have to say. They know what's coming.
Scott Solombrino, Ron Sorci and Vince Wolfington on Tuesday, May 20, 2014 at the LCT Leadership Summit in Miami Beach, Fla. Listen to what these leaders have to say. They know what's coming.

MIAMI BEACH, Fla. — LCT’s annual Leadership Summits often spark vital conversations about the course of the chauffeured transportation industry. This year’s event, held May 18-20, went even further. Experts explored in tandem the three mega-trends transforming this industry: Social media, technology, and service delivery. How operators respond to these unstoppable trends will determine the look and function of the industry in as soon as a few years.

Social Media Backstory
Keynoter Gary Vaynerchuk explained the underlying shift in customer attitudes and culture, and how it will affect business. Vaynerchuk, the founder of turned social media entrepreneur and author, urged operators to go on the offense in relating to their clients. “We are battling for people’s attention. If you want my attention, you need to be where I am. Technology is sucking us all in. Run your business the way you are using personal technology and social media.”

That means businesses must compete in a world of everyone looking at smartphones and tablets, everywhere, about all the time when not sleeping. “Social media is word-of-mouth on scale,” Vaynerchuk said. “Every business will go into the media business, applying old business practices into new platforms.” Building a distinct brand and knowing how to talk about it on social media can create what Vaynerchuk calls a “value proposition.”

“Use information from people’s calendar schedules to assess ride needs and demands,” he advised. “You have customers’ names and should do something unique for them. Everyone is revealing consumer preferences via social media.”

Social media spurs a more youthful culture, as evidenced by 42-52-year-old women who are the fastest growing “selfie” demographic, he said. That means they love to take pictures of themselves and put them on Facebook, Twitter and/or Instagram. “We are living in the youth-i-fication of society — how we shop, things we do, entertainment. The average 45-year-old woman is acting like a 29-year old woman. We act much younger than our parents did at our ages. Technology is dragging us [back to] youth and changing our expectations.”

Youthfulness, with its penchant for speed and instant gratification, can save time when applied to the consumer arena. And time is money. “Limo companies that create a new value proposition to capitalize on will succeed in the world of Uber,” Vaynerchuk said. “Saving time matters and is a priority. Once people understand the economic value of time, supply is easy. People want to use the service because of the value of time.”

View comments or post a comment on this story. (1 Comment)

More News

How One Travel Manager Thinks About Business Travel

Customer needs have evolved with technology while safety and duty of care have become bigger issues in the last few years.

What's On The Must-Have List For Younger Travelers?

The line between business and leisure travel is blurrier than ever for Millennials.

Global Business Travel Likely To Advance Despite Uncertainty

Many signs show the global economy is improving. Total spending worldwide approached $1.3 trillion in 2016.

Stronger Economy Means Higher Travel Pricing In 2018

GBTA Convention Coverage: Air, hotel, and ground transportation rise on back of inflation, higher oil prices, and emerging markets.

Business Travel Spurs $547 Billion In GDP, 7.4 Million Jobs

GBTA Convention Coverage: Much of the industry's economy heft accrues directly to sectors that serve travelers.

See More News

Facebook Comments ()

Comments (1)

Post a Comment



See More

LCT Store

LCT Magazine - September 2017 $12.95 MOTORCOACH / BUS ISSUE COVER STORY: * Irizar Racks Up A Good Rookie Year * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close