Enough Now: Facebook Hysterics Are Bad For Business

Posted on November 9, 2016 by - Also by this author

Image from Wikimedia Commons, the free media repository (Author: Rooster Teeth)
Image from Wikimedia Commons, the free media repository (Author: Rooster Teeth)
The most tempting day to sound off on Facebook is after an election. A review of post-election comments on Facebook today, from within the industry and without, shows a pile of vile bile. And in that pile are ditch-digger-down examples of sore loserdom as well as tasteless triumphalism.

In an evenly split nation, that “other” 50% likely includes at least some of your clients.

From a professional standpoint, do any business owners worry at all about alienating or angering clients? Do they not see how such public displays of over-reaction (either way) are counter-productive?

From a personal one, do you worry you may upset a friend who will forego a phone call, a Christmas card, or a friendly note out of hurt? Or that you may react this way?

I know free speech pervades, but so should good judgment. I’ve seen too many examples of reckless political remarks, ones that require you to repeatedly tell yourself, “But he’s so nice in person,” “but she’s so smart.” I personally have avoided engaging with obnoxious posts from people I know, respect, admire, and even adore.

The most thoughtful article I’ve seen on the political divide ran in the Wall Street Journal on Nov. 5: “How To Get Beyond Our Tribal Politics.” In sum: “Anything that opens the heart opens the mind as well, so do what you can to cultivate personal relationships with those on the other side. Spend time together, and let the proximity recommended by Cicero strengthen ties. Familiarity does not breed contempt. Research shows as things or people become familiar, we like them more.”

Whether red or blue, you’ll find we’re all much more alike than different. We’re just slightly varied cuts from the same human template.

And there’ll be more elections to come: 2018, 2020, 2022, 2024. . . well beyond any present lifespan. Got other things going on in your short, quick life besides politics?

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