Uber Literally Brings Home The Bacon

Posted on June 30, 2016 by - Also by this author


By now you have probably heard that Walmart has engaged Uber to deliver groceries to your door. So, if you woke up this morning and realize you don’t have any bacon in your fridge to go with your eggs and toast, there’s an app for that! Well, at least if you’re in Phoenix.

The giant retailer had been delivering groceries using its trucks in San Jose and Denver for the past few years before they ventured into Miami in a partnership with a company called Deliv. Apparently it was so successful that Deliv wasn’t able to keep up with the demand so Walmart had to go to a Plan B. Let’s see, who has a large fleet with drivers sitting around waiting to take an order? Uber!

Uber drivers probably don’t care whether they drive human passengers or pork chops. It’s all the same money to them. They wouldn’t be Uber drivers if they didn’t enjoy driving. While Uber will be handling the Phoenix market, Walmart wanted to spread the love and gave Denver to Lyft. By the end of July, the service will be offered in more than 60 different markets. That’s only going to bolster Uber’s footprint and profit and make them become bigger and stronger than now. More people will sign up to drive for Uber anticipating more work.

I still see bulk emails from people in the industry who claim Uber is going under soon and it can’t sustain all the lawsuits against them. I beg to differ. Settling lawsuits has simply become a way of life for Uber and they can buy their way out of any legal messes. It’s merely a drop in the bucket.

I don’t mean to be Debbie Downer here but they are a force to be reckoned with and the Walmart partnership further proves how corporate America is warming to TNCs. On the other hand, this helps further differentiate the luxury transportation market as luxury. Do you really want a ride from a driver turned grocery delivery boy, who may have garlicky food aromas in the car?

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