How To Get More Media Attention

Posted on October 20, 2015 by - Also by this author

We want to talk to you: LCT editor Martin Romjue, LCT East Coast editor Tom Halligan, and LCT contributing editor Jim Luff. Jim will even fetch you some coffee!
We want to talk to you: LCT editor Martin Romjue, LCT East Coast editor Tom Halligan, and LCT contributing editor Jim Luff. Jim will even fetch you some coffee!

This year, LCT-NLA Show East features a ready-made event for any operator or vendor who has wondered how to get exposure and publicity. We’re offering it just for the price of some interesting business tales and advice. I and my team of editors will host a “Coffee Talk” [sponsored by Karhoo] Tuesday, Nov. 10 from 8:30 a.m. to 9:30 a.m., in the Avalon Lobby area of the Waterfront Conference Center at Harrah’s Atlantic City. East Coast editor Tom Halligan, senior editor Tim Crowley and contributing editor Jim Luff will join me for one-on-one networking with attendees. Jim is a real-life limo operator who can relate to your business.

Our motives are pure and simple: Our magazine is only as good as our last issue. And that issue is only as good as the information we get from operators and vendors. We exist to help operators make and save money by providing useful B2B information. You as operators and vendors are a major part of that effort. So here are some conversation starters or pointers that help get our attention:

And don't forget LCT senior and social media editor Tim Crowley, also known as Millennial Max. 
And don't forget LCT senior and social media editor Tim Crowley, also known as Millennial Max. 
What’s your fleet size?
That’s a basic, boring question, but we always ask because Tim Crowley writes a monthly department called “Small Fleet Business,” one of our most popular and enduring staples of the magazine. It focuses only on operators with 1-10 fleet vehicles, who comprise a clear majority of the chauffeured transportation industry. As editors, we all collect business cards of 1-10 car operators we meet at LCT events so we can map out the next year’s list of SFB subjects.

More Than Fleet Talk

For those of you with 11 or more vehicles, along with the 10-and-unders, we can find plenty of other content opportunities for your know-how:

  • What creative and unique things are you doing in your businesses that prove successful and useful?
  • How are you competing in a market saturated with TNCs?
  • Got an app? Like an app? WTF is app with you?!
  • What are your primary operational challenges, and how do you handle them?
  • What have been your preferred fleet vehicles since the retirement of the Lincoln Town Car sedan?

And then we would like to know a few things for selfish reasons:

  • What topics do you want to read more about in LCT Magazine? Do you prefer longer or shorter articles?
  • Do you prefer the print magazine or the website?
  • What type of people or subjects do you like to see in our magazine covers?

I always underscore that these meet-n-greets are about ideas, tips and straight-talk. Coffee Talk will be off-the-record so everyone can speak their minds, and share any good gossip. We’ll take some photos for our Show gallery but won't record or print any comments made. So, no need for hushes and raspy whispers, unless you lost your voice the night before.

And don’t forget we’ll be serving some gourmet coffees, a notch above the urn-churn brew for your morning burn. I insisted on the fancy coffee so we can get more turnout at 8:30 a.m. on the last day of the Show. [They wouldn't allow us a Mimosa bar]. 

Oh, what the hell. At that hour, we'll talk about anything. See you soon.

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