One Operator’s Loss is Another’s Gain

Posted on August 25, 2015 by Tom Halligan - Also by this author

While talking to the CEO of one of industry’s largest operators on the show floor at the annual Global Business Travel Association (GBTA) annual meeting in Orlando last month, a corporate travel executive approached the CEO and said he was “ready to switch” from another top-tier limousine company.

“How come?” asked the CEO.

“It wasn’t anything big … just a lot of little things,” he replied.

I stepped away from the conversation to let the CEO and his “new” client chat. But that short exchange drives home a message that should resonate with all operators. It probably won’t be the one big foul up that costs you a major account, but a series of reservation mistakes, tardiness, dirty sedans, billing errors, or any one of a number of small problems that finally pile up causing the client to pull the plug.

The company that lost the account at GBTA is a big player noted for professionalism, service and overall quality. Yet, some things obviously fell through the cracks for the client to give them the axe. I wondered if the travel executive had raised his concerns with the operator to rectify some of the problem areas—and they weren’t rectified?—or just kept note and had had enough over time and moved on.

One thing I am pretty certain of is that the CEO who landed the new account no doubt had been on the travel executive’s radar as an alternative transportation company. I am assuming that the CEO or his executives kept the client aware of its services, new initiatives, awards, customer testimonials, or any proactive company news through marketing and PR initiatives, meetings at networking events, or thought personal contact. So when it came time for the disgruntled client to fire his limousine company, he already had Plan B in place. Or, think about this. Suppose the travel executive completely soured on limousine companies in general and decided to switch to TNCs for corporate travel? Ugh …

Today, with so much industry attention focused on TNC competitors such as Uber and Lyft, operators—even the most successful companies—need to constantly drive home to employees that there can be no letup in providing clients the most professional, reliable, seamless, friendly, responsive, and accountable private transportation service—every day. Ultimately, that is the differing factor between the limousine industry and the mass-market TNCs, or losing a long-time account to a competitor.

The old adage that the “Devil is in the Details” is truer today than ever before...


View comments or post a comment on this story. (2 Comments)

More LCT Blog Blog Posts

September 22, 2017

Dealing With Weird And Bizarre Passenger Requests

One party of girls wanted to be smacked upside the backside every time they exited the limousine.

September 13, 2017

Create A Handbook Your Employees Will Actually Read

Black and white words on a page are boring and uninspiring; here are some things to consider when creating a how-to guide for your company.

August 29, 2017

Billy The Coach: How To Plan And Prepare For Success

The LCT Summit keynoter starts contributing this week to our blog by asking: What is it you want bad enough to work for?

August 16, 2017

Don’t Let Poor Grammar, Spelling, And Punctuation Ruin Your Image

You are what you write. Make sure you leave a good business impression, especially on social media.

August 8, 2017

Behind The Screens: Why Face Time Matters

Computers and smartphones have conditioned us to text and email our way through life. Here’s how Millennials and managers can work together to break the habit.

See More

Facebook Comments ()

Comments (2)

Post a Comment



See More

LCT Store

LCT Magazine - September 2017 $12.95 MOTORCOACH / BUS ISSUE COVER STORY: * Irizar Racks Up A Good Rookie Year * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close