Marketing Metrics For Millennials

Posted on April 17, 2015 by

One of the topics that has come to the forefront of industry discussion, especially among the Fast40, is how to use data to bring about better marketing and business decisions for a company. Social media has become a dominant avenue for marketing to Millennials. MarketingStrategies.com states that Millennials are 3x more likely to consult comments on social media when making consumer decisions.

With most limo operators currently engaging in social media marketing, many are turning to data tools to help provide meaningful feedback. One resource that I just learned about is a software called Simply Measured, which is a social media engagement analytic tool.

By using Simply Measured, brands can receive detailed reports that give insight into their peak interaction posting times, their most shared postings, as well as a collection of key words most used by commenters.

I ran a quick, free two-week report on LCT’s Facebook Page from Simply Measured, which gave some interesting insights such as the top time for commenters occurring between 5-6pm and with the majority coming in on Wednesdays.

These analytical tools will play an increasingly important role as limo operators begin to target in on their business and core clientele.

What are some analytical data tools you’re using at your company to create a more targeted marketing strategy, and streamlined business structure? Feel free to leave comments below.

Happy Friday everyone.

— Tim

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

February 15, 2017

My Unofficial International LCT Show Agenda

The suite parties, charity fundraisers, and off-the-grid get togethers round out a complete global industry trade show.

February 14, 2017

How To Practice Common Sense Customer Service

It's one of the most important and difficult qualities to hire for, since it emerges in unexpected situations on the job.

February 1, 2017

3 Big Fouls From My First Uber Rides

Operators don't have much to worry about if TNC drivers keep acting like this.

See More

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - March 2017 $12.95 INT'L LCT SHOW ISSUE COVER STORY: * Innovate or Die: Show To Be a Business "Disrupter" * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close