One of the topics that has come to the forefront of industry discussion, especially among the Fast40, is how to use data to bring about better marketing and business decisions for a company. Social media has become a dominant avenue for marketing to Millennials. MarketingStrategies.com states that Millennials are 3x more likely to consult comments on social media when making consumer decisions.
With most limo operators currently engaging in social media marketing, many are turning to data tools to help provide meaningful feedback. One resource that I just learned about is a software called Simply Measured, which is a social media engagement analytic tool.
By using Simply Measured, brands can receive detailed reports that give insight into their peak interaction posting times, their most shared postings, as well as a collection of key words most used by commenters.
I ran a quick, free two-week report on LCT’s Facebook Page from Simply Measured, which gave some interesting insights such as the top time for commenters occurring between 5-6pm and with the majority coming in on Wednesdays.
These analytical tools will play an increasingly important role as limo operators begin to target in on their business and core clientele.
What are some analytical data tools you’re using at your company to create a more targeted marketing strategy, and streamlined business structure? Feel free to leave comments below.
Happy Friday everyone.
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