My Guide To A Meaty Trade Show

Posted on March 12, 2015 by - Also by this author

Page 1 of 2

Feed yourself with meat at the International LCT Show March 16-18.
Feed yourself with meat at the International LCT Show March 16-18.

There are countless reasons to come to an International LCT Show, about as many as there are individuals, and then some, since we all have multiple purposes in being there.

As LCT editor, I tend to look at things from a wow factor, or news standpoint: Where’s the meat? (And which suite party is serving the free roast beef, anyway?)

The politically correct thing for me to say would be that all activities, sessions and exhibits are equally newsworthy. It’s all meaty! All children now get ribbons, but no, real life doesn’t work that way at a trade show. If everything were news, I would have no reason to write this and all TV channels would be like C-SPAN or a parking deck cam.

So, if I were planning a newscast, an e-newsletter, or a slide on a home page, here’s how I would look at top stories at THIS YEAR’S Show. And if I were a TV news director-producer, I would avoid the tired slogans of “Action News,” “On Your Side,” “Eyewitness News,” and opt for the more multi-media-ish: “Get Some Meat!”


NLA Board Meeting: The National Limousine Association is the closest thing to a government for the global chauffeured transportation industry, except it runs much more efficiently. The NLA board of directors always meets the day before the show to hold a quarterly face-to-face meeting, install new board directors, and elect officers. What makes these meetings spellbinding at times are the comments from top executives and industry leaders, who tend be the ones serving on the board. Their discussions and differences of opinion are always insightful and engaging, and guaranteed to be worth talking about it. Board members inevitably touch upon hot-button industry issues. NLA board meetings are open to all NLA members; you should probably notify the staff in advance if you would like to sit in the observation gallery. Trust me; spending a few hours here is better than sitting in your room watching C-SPAN.

You'll get your meat. The agenda for the 2015 International LCT Show looks a lot like this.
You'll get your meat. The agenda for the 2015 International LCT Show looks a lot like this.


NLA General Sessions: You’ll get the more packaged version of the above meeting, with the latest updates on regulatory and political matters affecting your business. As much as these tend to be scripted, there have been enough off-script moments to make these interesting. A proposed bylaw change on voting rules is the headliner this year and results from some recent controversy. The NLA general meetings are a wise use of your time to understand the wider industry world.

State Of The Industry: Always newsworthy, chock full of facts, stats and figures on the latest hard core business and economic trends. Don’t miss it.

Keynote Address No.1: Freakonomics economist Stephen Dubner is a bestselling author with insights beyond news headlines. If he can sell millions of books, he’s likely to have something worthwhile to say, and qualifies as newsworthy.

EXHIBIT HALL ALL THREE DAYS: If you can’t find anything newsworthy in 200,000 square feet of ground transportation related exhibits, then you are either dead from the neck up or horribly hungover. Look for new and unique vehicles and cutting edge technologies as sure bets for newsworthiness.

View comments or post a comment on this story. (0 Comments)

More Editor's Edge Blog Posts

September 22, 2016

Looking Like Livery Trash?

The more casual and coarse society gets, the more chauffeured service can gleam with a counter-couture-culture.

September 2, 2016

Public Doesn't Like Driverless Cars The Way Techies Do

As the dates for autonomous milestones move up, motorists retain a healthy skepticism of self-driving vehicles.

August 22, 2016

Comment Sums Up The Uber Dilemma For Operators

Opposite sides rage against the ride app machine: When do you consider an app legit?

August 10, 2016

Two News Items To Make You Go: Ah-Ha & Oh, No

What happens when the big buses are chauffeured, while more sedans to the airport are driven?

July 6, 2016

Industry Pricing Problem Apparent On Airport Runs

I did a test recently of two almost identical limo rides to and from the airport. It's time to talk about rates.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - September 2016 $12.95 COVER STORY: * How Do We Max Our Markets? * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close