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Feed yourself with meat at the International LCT Show March 16-18.
There are countless reasons to come to an International LCT Show, about as many as there are individuals, and then some, since we all have multiple purposes in being there.
As LCT editor, I tend to look at things from a wow factor, or news standpoint: Where’s the meat? (And which suite party is serving the free roast beef, anyway?)
The politically correct thing for me to say would be that all activities, sessions and exhibits are equally newsworthy. It’s all meaty! All children now get ribbons, but no, real life doesn’t work that way at a trade show. If everything were news, I would have no reason to write this and all TV channels would be like C-SPAN or a parking deck cam.
So, if I were planning a newscast, an e-newsletter, or a slide on a home page, here’s how I would look at top stories at THIS YEAR’S Show. And if I were a TV news director-producer, I would avoid the tired slogans of “Action News,” “On Your Side,” “Eyewitness News,” and opt for the more multi-media-ish: “Get Some Meat!”
NLA Board Meeting: The National Limousine Association is the closest thing to a government for the global chauffeured transportation industry, except it runs much more efficiently. The NLA board of directors always meets the day before the show to hold a quarterly face-to-face meeting, install new board directors, and elect officers. What makes these meetings spellbinding at times are the comments from top executives and industry leaders, who tend be the ones serving on the board. Their discussions and differences of opinion are always insightful and engaging, and guaranteed to be worth talking about it. Board members inevitably touch upon hot-button industry issues. NLA board meetings are open to all NLA members; you should probably notify the staff in advance if you would like to sit in the observation gallery. Trust me; spending a few hours here is better than sitting in your room watching C-SPAN.
MondayNLA General Sessions:
You'll get your meat. The agenda for the 2015 International LCT Show looks a lot like this.
You’ll get the more packaged version of the above meeting, with the latest updates on regulatory and political matters affecting your business. As much as these tend to be scripted, there have been enough off-script moments to make these interesting. A proposed bylaw change on voting rules is the headliner this year and results from some recent controversy. The NLA general meetings are a wise use of your time to understand the wider industry world.State Of The Industry:
Always newsworthy, chock full of facts, stats and figures on the latest hard core business and economic trends. Don’t miss it.Keynote Address No.1:
Freakonomics economist Stephen Dubner
is a bestselling author with insights beyond news headlines. If he can sell millions of books, he’s likely to have something worthwhile to say, and qualifies as newsworthy.EXHIBIT HALL ALL THREE DAYS:
If you can’t find anything newsworthy in 200,000 square feet of ground transportation related exhibits, then you are either dead from the neck up or horribly hungover. Look for new and unique vehicles and cutting edge technologies as sure bets for newsworthiness.
The 2016 election year also marked LCT's own brand of anti-establishment activity.
Air rage among coach class passengers resenting first class occupiers is not rooted in reality.
In a nation so evenly split, why do so many fall into the trap of publicly alienating the other 50%?
Separating hype from human reality will challenge even the smartest driverless technology experts.
The more casual and coarse society gets, the more chauffeured service can gleam with a counter-couture-culture.