What Does Your Business Card Say -- Or Not?

Posted on January 7, 2015 by - Also by this author

It's back to basics for a lot of business cards: company name, name, title, LOCATION! (city/town and state), phone numbers, e-mail addresses.
It's back to basics for a lot of business cards: company name, name, title, LOCATION! (city/town and state), phone numbers, e-mail addresses.

During the holidays my wife and I began planning a vacation in New York. In preparation for the trip, I went through all the business cards I have accumulated over the many years I have been writing for LCT Magazine and find someone I know who can provide service from JFK International Airport into Manhattan.

I collect business cards from anyone I meet at limo shows and association meetings. You might have seen me writing notes on a card you handed me. I keep these cards for consideration of future articles. Perhaps, I might draw upon these to feature in the magazine when a particular part of their business model fits the theme of the issue.

Sometimes I use random business cards to call someone and ask their thoughts on a subject or their knowledge about particular things going on in their city or state and use them as a quote in the magazine. As an operator, I also use them to find someone in a particular location if I need to farm a job out. While I classify them in alphabetical order in my home office, I also give each stack I collect at a show to our reservations manager first who then plugs the data into a map of affiliates we might use around the globe.

As I took a hard look at each business card I have collected, I found some very odd things about many of the cards. Many have no city name, no address and no area code.  What? Why even bother handing your cards out at a show? Some have email addresses. Some don't. Some don't even have the name of an individual but are simply a little tiny billboard with a company logo.

Your business card should provide everything one needs to know about your business.  As I sit here looking at some examples, here are some huge blunders: The company name on the front with a website address and a phone number with no area code. On the back, it has a list of four types of vehicles the company offers. If I only knew where in the world you are. Another has only the name of the company on the front and on the back is the individual who gave it to me along with his email address, website address and a phone number.

Again, if only I knew where you were. Another has the name of the company, the person's name and phone number and a calendar on the back. The perfect wallet keeper! But, I probably won't call because I don't know where you are even if I did keep your card in my wallet. I could go on and on. Instead, I will just say this: THINK! Who will you be giving your cards to? Provide everything you can in the space you have. By the way, I never did find anyone that provides service from JFK — or did I, and not realize it?

View comments or post a comment on this story. (1 Comment)

More Shop Talk Blog Posts

November 30, 2016

Limo Street Tales: The Cops Just Needed Hot Chocolate

Series: How to handle difficult run-ins with law enforcement over a limousine.

November 30, 2016

Dangerous Distractions: Safety Tips For Commercial Vehicle Drivers

Driving Gem: Plenty of things unrelated to phones can result in accidents.

November 28, 2016

How To Prevent The Most Common Chauffeur Injury

Driving Gem: Lifting and handling luggage is never good for the back.

November 18, 2016

Limo Street Tales: The Angry LAX Police Officer

See how I talked my way out of this common nuisance for waiting chauffeurs.

November 9, 2016

Move Your Limo Or Else You'll Get Towed

In my face off between a chauffeur in a stretch and a restaurant security guard, who wins when the police show up? 

See More

Facebook Comments ()

Comments (1)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - December 2016 $12.95 GLOBAL/INTERNATIONAL ISSUE COVER STORY: * The Coolest Operators on the Planet * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close