It's back to basics for a lot of business cards: company name, name, title, LOCATION! (city/town and state), phone numbers, e-mail addresses.
During the holidays my wife and I began planning a vacation in New York. In preparation for the trip, I went through all the business cards I have accumulated over the many years I have been writing for LCT Magazine and find someone I know who can provide service from JFK International Airport into Manhattan.
I collect business cards from anyone I meet at limo shows and association meetings. You might have seen me writing notes on a card you handed me. I keep these cards for consideration of future articles. Perhaps, I might draw upon these to feature in the magazine when a particular part of their business model fits the theme of the issue.
Sometimes I use random business cards to call someone and ask their thoughts on a subject or their knowledge about particular things going on in their city or state and use them as a quote in the magazine. As an operator, I also use them to find someone in a particular location if I need to farm a job out. While I classify them in alphabetical order in my home office, I also give each stack I collect at a show to our reservations manager first who then plugs the data into a map of affiliates we might use around the globe.
As I took a hard look at each business card I have collected, I found some very odd things about many of the cards. Many have no city name, no address and no area code. What? Why even bother handing your cards out at a show? Some have email addresses. Some don't. Some don't even have the name of an individual but are simply a little tiny billboard with a company logo.
Your business card should provide everything one needs to know about your business. As I sit here looking at some examples, here are some huge blunders: The company name on the front with a website address and a phone number with no area code. On the back, it has a list of four types of vehicles the company offers. If I only knew where in the world you are. Another has only the name of the company on the front and on the back is the individual who gave it to me along with his email address, website address and a phone number.
Again, if only I knew where you were. Another has the name of the company, the person's name and phone number and a calendar on the back. The perfect wallet keeper! But, I probably won't call because I don't know where you are even if I did keep your card in my wallet. I could go on and on. Instead, I will just say this: THINK! Who will you be giving your cards to? Provide everything you can in the space you have. By the way, I never did find anyone that provides service from JFK — or did I, and not realize it?
Mini-Series Part 3: It was the perfect proposal inside a stretch limousine, full of rockin' romance. What could go wrong?
Driving Gem: Do your bus drivers know the 10, 15, and 70 hour rules of duty?
Mini-Series Part 2: Limousines might be good for weddings, but prove troublesome for popping the question.
Driving Gem: Do you know the size of your vehicle's sail area?
Mini-Series Part 1: A trailer park, curses, a tumbler of vodka, and a pack of beauties. Could anything go right about this trip?