One of the things that has perplexed me about Uber’s growth is the company’s reticence to address public concerns. I recently watched a video called “Riding Dirty: How Uber Takes Drivers and Passengers for a Ride|Nailed It!," which does a good job of detailing out most of those concerns regarding safety, regulatory compliance, salary claims, background checks, and subprime lending.
But recently, after Uber closed a $1.2 billlion round of funding and announced plans to expand into Asia Pacific, Travis Kalanick gave a quote saying he wants to lead his company in a humbler way and is seeking counsel from companies that have made similar mistakes during large growth periods.
“This kind of growth has also come with significant growing pains,” Kalanick wrote. “The events of the recent weeks have shown us that we also need to invest in internal growth and change.” He continues, “Done right, it will lead to a smarter and more humble company that sets new standards in data privacy, gives back more to cities we serve and defines and refines our company culture effectively.”
It will be interesting to see how this message is distributed throughout 2015. You can watch the video below.
Google is the web search giant whose first page resembles the Promised Land for many businesses. Brands around the world have invested billions in AdWords and SEO to get to the top of Google search results.
With the 2013 International LCT Show coming up, it’s a great time to go over how to use social media to enhance your experience. Read more to find out how to leverage the new 2013 International LCT Show app to organize your schedule, network with the right companies, and more.
To kick 2013 off, Lincoln has produced a commercial for the 2013 MKZ sedan that captures the enchanting energy the company hopes will revitalize its brand. Click through to watch the video.
In the frenzy of holiday shopping and consumers being bombarded with a massive amount of advertisements, offers, promotions and just plain, noise, it’s hard to be noticed in the sea of holiday spirit. Read more for some tips on standing out during the holidays.
Latest LCT Marketing Tips shine light on five of the top factors to consider and implement when marketing chauffeured service on Facebook.