The Changing American Automobile Culture

Posted on November 21, 2014 by

At the recent Connected Car Expo at the LA Auto Show, Gary Silberg of KPMG Automotive spoke about how the vehicles of tomorrow will be thought of as another mobile device. The idea is, if you take the driving element out of driving a car, then it opens riders up to focus attention on other things, like business or personal scheduling.

KPMG put together a video showing a hypothetical future scenario, where a woman wakes up to an alarm clock in a connected house that starts the coffee machine, turns on the news and weather, and starts the car's engine.

Once inside she interacts through voice command with the car’s personal assistant, confirms a destination and route, and activates driverless mode. From there she can answer emails, have video conferencing, and make dinner reservations.

You can watch it here:

The KPMG group then showed some interesting data from their research that they published in their white paper, Me, my car, my Life, and some statistics stood out, showing a strong continuing demand for cars overseas.

From 2001 to 2009, the average annual number of vehicle miles traveled by young people (16-34 year olds) decreased from 10,300 miles to 7,900 miles per capita – a drop of 23%.

China has 86 cars per 1,000 people, compared to 918 per 1,000 in the U.S., and had 23 million in auto sales in 2013, making it the largest automotive market in the world.

You can read more about the KPMG white paper, Me, my car, my life here.

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