At the recent Connected Car Expo at the LA Auto Show, Gary Silberg of KPMG Automotive spoke about how the vehicles of tomorrow will be thought of as another mobile device. The idea is, if you take the driving element out of driving a car, then it opens riders up to focus attention on other things, like business or personal scheduling.
KPMG put together a video showing a hypothetical future scenario, where a woman wakes up to an alarm clock in a connected house that starts the coffee machine, turns on the news and weather, and starts the car's engine.
Once inside she interacts through voice command with the car’s personal assistant, confirms a destination and route, and activates driverless mode. From there she can answer emails, have video conferencing, and make dinner reservations.
You can watch it here:
The KPMG group then showed some interesting data from their research that they published in their white paper, Me, my car, my Life, and some statistics stood out, showing a strong continuing demand for cars overseas.
From 2001 to 2009, the average annual number of vehicle miles traveled by young people (16-34 year olds) decreased from 10,300 miles to 7,900 miles per capita – a drop of 23%.
China has 86 cars per 1,000 people, compared to 918 per 1,000 in the U.S., and had 23 million in auto sales in 2013, making it the largest automotive market in the world.
You can read more about the KPMG white paper, Me, my car, my life here.
Google is the web search giant whose first page resembles the Promised Land for many businesses. Brands around the world have invested billions in AdWords and SEO to get to the top of Google search results.
With the 2013 International LCT Show coming up, it’s a great time to go over how to use social media to enhance your experience. Read more to find out how to leverage the new 2013 International LCT Show app to organize your schedule, network with the right companies, and more.
To kick 2013 off, Lincoln has produced a commercial for the 2013 MKZ sedan that captures the enchanting energy the company hopes will revitalize its brand. Click through to watch the video.
In the frenzy of holiday shopping and consumers being bombarded with a massive amount of advertisements, offers, promotions and just plain, noise, it’s hard to be noticed in the sea of holiday spirit. Read more for some tips on standing out during the holidays.
Latest LCT Marketing Tips shine light on five of the top factors to consider and implement when marketing chauffeured service on Facebook.