Behind The Scenes At LCT-NLA Show East

Posted on October 29, 2014 by - Also by this author

We've all made it home from LCT-NLA Show East a little more educated and probably a lot more connected through the myriad of networking events. You can’t underestimate the value of new business relationships and face-to-face time with affiliates whom we e-mail and call daily.

All of the educational sessions, suite parties, networking events and even the layout of the showroom floor are planned long before you even have an opportunity to purchase a show pass. It's easy to show up and partake in all the goodness of the show but it wouldn't come together without the masterful behind-the-scenes planning of many people.

LCT senior events planner Kristen Messineo (R) with team members (L to R): Courtney Silbiger, Michelle Mendez, BBM CEO Ty Bobit, and LCT sales coordinator Lori Briggs at 2014 LCT-NLA Show East in Atlantic City, N.J., Oct. 19-21, 2014.
LCT senior events planner Kristen Messineo (R) with team members (L to R): Courtney Silbiger, Michelle Mendez, BBM CEO Ty Bobit, and LCT sales coordinator Lori Briggs at 2014 LCT-NLA Show East in Atlantic City, N.J., Oct. 19-21, 2014.

As with any large event, there always must be someone in charge. That one person that says, “The buck stops with me.” While there was a sea of pretty girls running around in red shirts or jackets, the ringleader is our own, Kristen Messineo. Kristen reports to Michelle Mendez, the organized, sharp, driven and eagle-eyed redhead who can be seen tearing up the floor of the night club, Dusk (And she dances completely sober, too!).  Mendez is the Director of Events for Bobit Business Media, which means she is in charge of all 12 annual events produced by BBM.

Messineo is a senior event planner for BBM, and LCT shows are her baby. Since 2006, Messineo has been the go-to professional for our shows. She lives, breathes and speaks show details and executives shows with a cool-as-cucumber style. Putting fires out, dealing with last minutes changes, off-the-wall requests and testy vendors are all in a day's work. Tennis shoes are standard attire for her during shows because this isn't a job for high heels.

About six months out, Messineo begins putting a show together working with hotels, convention centers and of course the NLA Show Committee to plan informative meetings while never losing sight of such details of serving mac and cheese for lunch on the second day of the show, an idea hatched while driving down the freeway in Los Angeles, her home base.

The beach girl who loves live music and was once part of a band steals ideas from random conversations with her friends while talking about nothing remotely related to the production of an event.  She simply becomes inspired by things mentioned and puts them to good use.

During the production of a show, she's the first to arrive and begin setting up a "show office" where day-to-day business is handled, staff meals are served, and quick meetings take place all day and night. She is the last one out after all the boxes are packed and ready for shipping back to our home office. Messineo says a good night of sleep for her at a show is about four hours.

I certainly don't want to diminish the many people it takes to put a show on, myself included who participated in many teleconference calls prior to the event to make sure we were all on the same page. But the fact is there can only be one “bawse,” the slang term for a really, really cool person that gets things done.

While months of work can seemingly pass in the blink of an eye, I hope you took home exceptional experiences, education and memories from the efforts of the BBM, LCT and NLA teams. Let's do this again in Las Vegas for International LCT Show, March 16-18, 2015. Rest assured, Kristen will be ready.

View comments or post a comment on this story. (0 Comments)

More Shop Talk Blog Posts

January 18, 2017

10 Invaluable Tips For Your Chauffeurs

These eternal chestnuts of knowledge work for new and veteran chauffeurs alike.

January 18, 2017

How You Resolve Complaints Defines Your Business

There may be two sides, but you better listen to the customer and diffuse the situation to their benefit.

January 4, 2017

Your Slate Has Been Wiped Clean

A new year is always considered a fresh start. What will you do with it?

December 21, 2016

Tis’ The Season To Be Tapped Out!

Time-consuming, pricey holiday parties leave me thankful for free time with family.

December 21, 2016

You May Know These, But Do You Remember Them?

Driving Gem: Safe driving rules need to be repeated because deaths and accidents still occur.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - January 2017 $12.95 THE MONEY ISSUE COVER STORY: * Dashboard Helps Steer Company Finances * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close