Uber Takes A Cut 'N Run Strategy With The Public

Posted on October 17, 2014 by - Also by this author

Wait, that's not an Uber driver recruitment event. It's Pugent Sound drivers in Washington forming the App-Based Drivers Association with the help of Teamsters in May.
Wait, that's not an Uber driver recruitment event. It's Pugent Sound drivers in Washington forming the App-Based Drivers Association with the help of Teamsters in May.

A recent Uber cattle call for drivers in Las Vegas revealed two tactics common to companies and organizations that need to hide out from the sunshine.

The meeting excluded a reporter and regulators from the Nevada Transportation Authority. According to an Oct. 15 article in the Las Vegas Review-Journal: “A Las Vegas Review-Journal reporter was not allowed to stay for the company’s presentation. Officials with the Nevada Transportation Authority, which regulates buses, limousines and taxi companies operating outside Clark County, were at the meeting site, but they too were denied access.”

You would think a company with $18 billion in capital backing could learn the eternal rules of media relations, but maybe it’s worth more to cover up than build a good reputation. What Uber is saying: Public and government not allowed. What everyone asks: What are they hiding?

LCT witnessed a taste of this tendency at the Global Business Travel Association Convention in July: Uber Blows Product Launch.

As any savvy media advisor would tell you, the more evasive you act, the more you invite curiosity scrutiny. I would wager that any number of media organizations have “embedded” drivers into the TNCs as we speak, who will spend months “working by day, taking notes by night,” or vice versa, for some exposes.

These are long overdue. Once again, the TNCs can solve the entire controversy surrounding them by simply following the same rules. As the article states: “Southern Nevada regulators have said they would welcome Uber as an operator if it complied with the same rules that existing taxi and limousine companies do.”

So would just about every other regulatory body in the nation for that matter. And then the media will move onto something else.

View comments or post a comment on this story. (0 Comments)

More Editor's Edge Blog Posts

September 22, 2016

Looking Like Livery Trash?

The more casual and coarse society gets, the more chauffeured service can gleam with a counter-couture-culture.

September 2, 2016

Public Doesn't Like Driverless Cars The Way Techies Do

As the dates for autonomous milestones move up, motorists retain a healthy skepticism of self-driving vehicles.

August 22, 2016

Comment Sums Up The Uber Dilemma For Operators

Opposite sides rage against the ride app machine: When do you consider an app legit?

August 10, 2016

Two News Items To Make You Go: Ah-Ha & Oh, No

What happens when the big buses are chauffeured, while more sedans to the airport are driven?

July 6, 2016

Industry Pricing Problem Apparent On Airport Runs

I did a test recently of two almost identical limo rides to and from the airport. It's time to talk about rates.

See More

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - September 2016 $12.95 COVER STORY: * How Do We Max Our Markets? * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close