Uber Identity Crisis: Who Am I? Cab, Limo Or App?

Posted on August 19, 2014 by - Also by this author

The below e-promo sent to an Uber user Aug. 18 betrays some contradictions about Uber, the TNC that wants to have it all its own way without following the same rules as everyone else.

The solicitation promotes price changes for Uber Black. Notice it refers to rates, which is a term used by the limousine industry. It then details the “rates” by calling them fares, a term used by the taxicab industry: $15 minimum fare, $8 base fare, plus 45 cents per minute or $3.55 per mile. It also mentions a $10 cancellation fee, a policy common to charter party carriers such as limo and bus services.

Given that Uber Black uses black “limo-style” vehicles that operate much like for-hire/hail taxicabs, what is Uber exactly? They call themselves “rideshare,” but how can they be sharing when all the clients are paying fares? Or rates? Or prices?  I don’t see any hitchhiking going on.

Uber also insists it is a technology company, but I don’t see Apple, Google, Oracle, Limo Anywhere, Livery Coach, or Enterprise GPS actually selling for-hire rides in vehicles.

Government regulators, the media and the TNCs need to get out the dictionaries and regulatory playbooks to figure out the terms. Before anything can be decided, everyone has to understand what words and concepts really mean, and apply them across the board. Then, they can finally put TNCs into the regulatory mix where they belong: As charter-party carriers or taxicabs.

View comments or post a comment on this story. (0 Comments)

More Editor's Edge Blog Posts

December 14, 2016

Bad Driver Behavior Beckons A Driverless World

With or without gadgets in hand, drivers can do the most dreadful things behind the wheel.

November 30, 2016

Populist Peeps On The Rebound

The 2016 election year also marked LCT's own brand of anti-establishment activity.

November 29, 2016

No Sympathy For Passengers With First Class Envy

Air rage among coach class passengers resenting first class occupiers is not rooted in reality.

November 9, 2016

Enough Now: Facebook Hysterics Are Bad For Business

In a nation so evenly split, why do so many fall into the trap of publicly alienating the other 50%?

September 28, 2016

Why So Much Ta-Da, To-Do About Driverless Cars?

Separating hype from human reality will challenge even the smartest driverless technology experts.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - February 2017 $12.95 NEW MODELS ISSUE COVER STORY: * Fleet Vehicles Preview * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close