No matter how you stretch it or what you call it, it's still a taxi. But limo operators can market to the taxi crowd and/or do a better job if running a cab service, making it limo-style.
One of my pet agendas as editor of LCT Magazine is to get out the word to the middle class taxi-riding masses about the wonders of chauffeured transportation. Those of us who circulate in this industry certainly know the advantages firsthand. But much of the public doesn't, and wrongly assumes a chauffeured car is prohibitively more expensive than a taxicab. A team of savvy world travelers who have repeatedly been burned by cab service around the globe created a website called ihatetaxis.com, which lists all types of alternative forms of ground transportation by city and airport, including limousine service. While the name is a bit harsh, and limo operators should continue working with taxi operators on regulatory matters of common interest, the concept behind this website provides ample marketing opportunities. It's also a reminder to those operators who own or invest in taxi services to promote their businesses as providing better service, and bringing a limo-level professionalism to cabs. irunbettertaxis.com? By investing in efforts educating the public, limousine service could be indentified more with the top 25% than the top 1%.
The more casual and coarse society gets, the more chauffeured service can gleam with a counter-couture-culture.
As the dates for autonomous milestones move up, motorists retain a healthy skepticism of self-driving vehicles.
Opposite sides rage against the ride app machine: When do you consider an app legit?
What happens when the big buses are chauffeured, while more sedans to the airport are driven?
I did a test recently of two almost identical limo rides to and from the airport. It's time to talk about rates.