No matter how you stretch it or what you call it, it's still a taxi. But limo operators can market to the taxi crowd and/or do a better job if running a cab service, making it limo-style.
One of my pet agendas as editor of LCT Magazine is to get out the word to the middle class taxi-riding masses about the wonders of chauffeured transportation. Those of us who circulate in this industry certainly know the advantages firsthand. But much of the public doesn't, and wrongly assumes a chauffeured car is prohibitively more expensive than a taxicab. A team of savvy world travelers who have repeatedly been burned by cab service around the globe created a website called ihatetaxis.com, which lists all types of alternative forms of ground transportation by city and airport, including limousine service. While the name is a bit harsh, and limo operators should continue working with taxi operators on regulatory matters of common interest, the concept behind this website provides ample marketing opportunities. It's also a reminder to those operators who own or invest in taxi services to promote their businesses as providing better service, and bringing a limo-level professionalism to cabs. irunbettertaxis.com? By investing in efforts educating the public, limousine service could be indentified more with the top 25% than the top 1%.
The 2016 election year also marked LCT's own brand of anti-establishment activity.
Air rage among coach class passengers resenting first class occupiers is not rooted in reality.
In a nation so evenly split, why do so many fall into the trap of publicly alienating the other 50%?
Separating hype from human reality will challenge even the smartest driverless technology experts.
The more casual and coarse society gets, the more chauffeured service can gleam with a counter-couture-culture.