On the Road with Uber

Posted on March 17, 2014 by Tom Halligan - Also by this author

TOM HALLIGAN: Uber seems follows me where ever I go. During a two-day road trip this week to attend the New England Livery Association (NELA) quarterly meeting in Boston on Tuesday night, and then back on the road Wednesday to attend the monthly meeting of the Philadelphia Regional Limousine Association (PRLA) on Wednesday, Uber is top-of-mind with association members that are trying to wrap their collective heads around this new wave of competitive mobile app transportation competitors.

Concerns are genuine—especially from small operators who see the low-priced Uber muscling in on their retail business. On the other hand, large operators who serve corporate clients may not have been initially threatened when Uber launched, but I sense that mood changing. With 2.3-billion behind Uber why would they not target the corporate world as an extension to their retail foothold? You can see signs of that with Uber’s black-car service.

What I hear repeated consistently from operators is that they want a level-playing field with Uber and its competitors—and that means they want regulatory agencies to enforce existing rules and regulations that taxi, black car and limousine/livery companies have to comply with. Seems fair? But so far that has not been the case. However, as mobile app companies grow and set up shop in more cities, regulators are taking notice and beginning to crack down.

One operator said at Wednesday PRLA meeting that incidents such as the 6-year-old girl killed by a Uber driver New Year’s Eve in San Francisco as a wake-up call for regulators because of the insurance liability questions as to who is responsible for liability? The driver or Uber?

We know from industry buzz that Uber-type apps for the private ground transportation industry are in the works (I actually just met another startup company this week that is focusing on the industry …) so there could be a mobile app that caters to retail and corporate customers who prefer luxury transportation that is safe, secure, service-driven, plays by the rules, and doesn’t deal in surge pricing, and other gouging tactics. But like I said, with $2 billion and change in its pocket, Uber is to be taken seriously.






View comments or post a comment on this story. (4 Comments)

More LCT Blog Blog Posts

July 25, 2017

"Does No Smoking Mean Weed Too?"

What's the response to that question now that more states are legalizing recreational use of marijuana?

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

July 18, 2017

Comic Conventions Can Be A Geeky Goldmine

It’s time to tap into your inner nerd and expand past traditional tradeshow group transportation.

July 6, 2017

Welcoming All Back To The New LCT Blog

JIM LUFF: I'm not retired, tired, or tuned out. Just immersing in other areas of the industry.

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

See More

Facebook Comments ()

Comments (4)

Post a Comment



See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *
LCT Magazine - June/Fact Book 2017 $47.95 * Facts & Stats * Directors & Guides *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close