Earlier this week, we loaded up in two cars and took as many people as we could to a charity lunch benefiting the Make-A-Wish Foundation. This is something we do probably at least once a month. There are so many beneficial reasons for our participation in charity events that it is a no-brainer decision to do it.
The biggest benefit is of course supporting the cause. In this case, we are no only supporting Make-A-Wish but supporting ourselves, as Make-A-Wish is a regular client. We never charge them for any local service for shopping sprees or trips to and from the local airport. We do charge for out of town trips as we frequently take kids to Disneyland and LAX and both are about a two hour drive. So, the money invested in lunch for our entire crew will in fact come back to us at some point.
We pay for the lunch of every staff member who chooses to attend the lunch. It's a tax write-off for us as we are donating to the charity involved. However, the benefit to us as a company is sitting down as a team and having lunch together. That is something we don't get to do very often so it promotes the feeling of being part of a team. It also demonstrates to our employees that we truly care about the community and pump money back into it just to make our city a better place to live.
Marketing is another factor. It always sends a positive message to community members to see Limousine Scene out in force at charity events. Many of our clients tend to be philanthropists who donate and support local charities on a generous basis. We of course invite them to sit with us or we ask to sit with them to bond with them in ways that we can't while taking their reservations by phone. Supporting local charity events is just an all-around winning concept.
-- Jim Luff, LCT contributing editor
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