SPEAKER FLUB-DUBS: As anyone who speaks in front of a group knows, if you try to wing it and talk off the top of your head, you sometimes forget some of the points you wanted to make, or fumble a bit. Such was the case when I briefly pitched LCT Show East during a meeting last night of the Greater California Livery Association in Los Angeles. I neglected to mention that the Show’s educational component is being put on by the National Limousine Association.
Oops. At least it wasn’t as bad as a presentation in a high school English class, after which, my teacher wrote on my evaluation: “29 minutes of flub-dubs!”
So here’s what I would say if I could dub out last night and do it over again: Out of the three trade show events happening on the East Coast this fall, it should be clear which one is geared directly toward limousine operators: LCT SHOW EAST. The competing trade shows may pitch glitzy keynoters and activities and do pale imitations of what LCT/NLA did first, but it should be clear to anyone with a sharp business mind that it is LCT and the NLA who wear the pants in the world of industry media, trade shows and associations. LCT and the NLA are the organizations that set the agenda, lead the industry forward, fight and FUND the tough regulatory battles on behalf of operators, and provide the most valuable industry education for operators worldwide. And they do it all with a positive high-pro glow.
Just look at the educational roster that the NLA has put together for LCT Show East: Substance and style on what is most important to you. We have a keynoter who actually is directly involved with and understands chauffeured transportation: Michael McCormick, executive director of the Global Business Travel Association, who will speak about future business travel opportunities.
Among the sessions, we’ll have one that elaborates on McCormick’s keynote and gets down to the details: How your business can take advantage of procurement opportunities in the pending business travel boom. More sessions include: How to handle the coming chaos of Obamacare; best practices in case of vehicle emergencies; successful social media marketing campaigns; how to increase your bottom line; Dale Carnegie sales strategies; effective crisis communications for accidents; how to compete with mobile on-demand technology; developing a culture of quality service — just to name some of the offerings for LCT Show East, Oct. 27-29, Atlantic City, N.J.
What you’ll notice is our topics and expert speakers are focusing on the biggest industry issues in 2013: Safety tips in the wake of the fatal limousine fire, the regulatory and business challenges presented by Uber and mobile-app based transportation businesses, health insurance and social media advances. And for New York, New Jersey and New England operators, there will be a session on Super Bowl transportation logistics and opportunities related to Super Bowl 2014 at the Meadowlands in New Jersey.
There may be three trade shows going on, but there’s only one that counts for your business. We draw upon the industry leaders and experts truly in the loop who can help you succeed. I’ll be raffling off a final two free Show passes at the GCLA Expo on Sept. 18, this time with a helpful cheat sheet in hand. See many of you there, and all of you at LCT Show East.
— Martin Romjue, LCT editor
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