IMAGE PROBLEMS: You get the call from a friend. “Hey turn on the TV. I just saw your bus on television.”
You flip on the television and, sure enough, there is your bus as the back drop for a group of dentists who are getting on board to head to the airport to do a missionary trip. It looks great!
You think of how much publicity like this would have cost you if you had to pay for it. Your company logo is displayed prominently in every shot. The bus is your brand new piece of equipment and you couldn’t have picked it better yourself to feature in this news story.
But your bubble is about to burst. The camera pans in on the crowd and there is your chauffeur, Longhair Louey, standing waving to the camera. He isn’t wearing his usual hair tie. He hasn’t shaved. He doesn’t have a jacket on and he looks like a jerk. He has gained some weight since you last saw him and his belt is doing a bend over from the strain of his gut.
You call your chauffeur manager and ask if he saw this guy before he let him drive your equipment. Of course he did, but he had no one else available with a CDL to take this group so he let him go even though he knew he looked a bit disheveled.
What do you do? How do you fix this from occurring again? Can you undo the damage already done?
Your competitors are now posting the clip on social media with captions that read “how not to hire a chauffeured transportation company.”
You are so angry you want to fire all of the people who work for you. Then you take a look in the mirror and realize you are the one to blame.
Has this ever happened to you?
— Linda Jagiela, LCT contributing writer
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