Marketing to kids is a tried and true business model as American as apple pie. There may be some moral conflicts to the technique, but kid consumers grow into adult consumers, and what better way than to help ensure the longevity of the limousine industry than by getting kids into the idea from the jump.
A back to school video made by the young rap group Da Rich Kidzz, has made its way around media outlets lately. The music video is for the song, “My Limo,” and in it the kids rhyme about how much they love their school bus, so much so that they refer to it as “their limo.”
There have been some clever marketing strategies towards kids in the past, like offering top students a free ride, or even using a limo as a canvas for a class art project. Maybe “My Limo” can create a new appeal.
— Tim Crowley, LCT senior editor
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