Marketing Limos To A New Generation

Posted on August 7, 2013 by



Marketing to kids is a tried and true business model as American as apple pie. There may be some moral conflicts to the technique, but kid consumers grow into adult consumers, and what better way than to help ensure the longevity of the limousine industry than by getting kids into the idea from the jump.

 

A back to school video made by the young rap group Da Rich Kidzz, has made its way around media outlets lately. The music video is for the song, “My Limo,” and in it the kids rhyme about how much they love their school bus, so much so that they refer to it as “their limo.”

 

There have been some clever marketing strategies towards kids in the past, like offering top students a free ride, or even using a limo as a canvas for a class art project. Maybe “My Limo” can create a new appeal.

 

— Tim Crowley, LCT senior editor

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

August 16, 2017

Don’t Let Poor Grammar, Spelling, And Punctuation Ruin Your Image

You are what you write. Make sure you leave a good business impression, especially on social media.

August 8, 2017

Behind The Screens: Why Face Time Matters

Computers and smartphones have conditioned us to text and email our way through life. Here’s how Millennials and managers can work together to break the habit.

July 31, 2017

Let's Not Make AI The New Y2K Scare

Machines will not take away all of our jobs any more than the Y2K scare ushered in Armageddon.

July 25, 2017

"Does No Smoking Mean Weed Too?"

What's the response to that question now that more states are legalizing recreational use of marijuana?

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

See More

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close