An interview with Uber CEO Travis Kalanick at the Future Tech Brainstorm conference in Aspen, Colo., last week, revealed that Kalanick may have more than just people transport in mind for his expanding on-demand software company.
Uber has rolled out some seasonal services that might be the tip of the iceberg, such as ice cream trucks on-demand during summer, as well as roses on Valentine’s Day. And there was even a helicopter service to the Hampton’s on the Fourth of July.
According to an article on techcruch, when asked about secret talks between Uber and a business that does same day-delivery (like eBay or Amazon), Kalanick said that he intends Uber to be “the cross between lifestyle (give me what I want and give it to me right now) and the logistics to get it to you.” Basically meaning that Uber could be a platform for on-demand service for anything.
But even Kalanick sees limitations, stating that occasional services like plumbing would not really hold a strong proposition, and he found out first hand that his on-demand, out-of-the-box service ideas need some tweaking when Uber tried a promotion in Austin, Texas for on-demand barbecue, and had to deal with unhappy customers saying barbecue doesn’t taste so great when it takes more than an hour to deliver. — Tim Crowley, LCT senior editor
Google is the web search giant whose first page resembles the Promised Land for many businesses. Brands around the world have invested billions in AdWords and SEO to get to the top of Google search results.
With the 2013 International LCT Show coming up, it’s a great time to go over how to use social media to enhance your experience. Read more to find out how to leverage the new 2013 International LCT Show app to organize your schedule, network with the right companies, and more.
To kick 2013 off, Lincoln has produced a commercial for the 2013 MKZ sedan that captures the enchanting energy the company hopes will revitalize its brand. Click through to watch the video.
In the frenzy of holiday shopping and consumers being bombarded with a massive amount of advertisements, offers, promotions and just plain, noise, it’s hard to be noticed in the sea of holiday spirit. Read more for some tips on standing out during the holidays.
Latest LCT Marketing Tips shine light on five of the top factors to consider and implement when marketing chauffeured service on Facebook.