Who isn’t ready for some football? Especially when it’s in your backyard. Operators in New York and New Jersey are already working on the upcoming event. Will Super Bowl XLVIII be a boom or bust for area operators?
Some things to consider:
- Supply and demand: Unlike Miami and New Orleans where there was a limited supply of available vehicle and a limited number of companies to handle the onslaught, New York and New Jersey have more than enough. There are options galore and if you don’t like what you find in New York or New Jersey, you can always go to Connecticut and Pennsylvania.
- Price gouging: With more than ample supply, how much will you be able to raise your prices? Other cities have raised their prices, charged long minimums on around towns and rented tons of cars to boost the windfall. That probably won’t be the case for 2014! Consumers will be shoppers when it comes to the big game in New Jersey. They will have lots of options. Think about pricing strategy now before it is too late.
- Rental cars and background checks: Do you know the rules? Do the authorities even know what the rules will be? Make sure that you will be able to bring in rentals and part-timers before you accept those big group contracts. Everyone will be busy that week so don’t think you will be able to do your usual farming.
- Weather: Let it snow! Let it Snow! Oh No!: When you think you have it all figured out, God could laugh and dump 6 or 7 inches on the big game — as happened in Dallas a few years ago — just to make things fun.
Are you ready for some football? LCT Show East will have an informative Super Bowl Session for limousine operators with all kinds of good advice on Tuesday, Oct. 29. Make sure your operations know how to work the end zone!
— Linda Jagiela, LCT contributing writer
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