This falls under the category of if you haven’t done it yet, you’re way overdue. Claiming your Google Places for Business listing will — I guarantee — result in more traffic to your website and more customer inquiries. Those are both good things. The other good things are that it only takes a few minutes and it’s free advertising for your business.
For the unacquainted, Google Places are quasi-official business listings provided by Google, much like an online phonebook listing. When someone searches for your business or for your type of business (“limousine service”) in your area, ideally your Google Places listing will come up at the top of the list. At least, that’s what you want so potential clients see your company’s name first, and click through to your site or contact you immediately by phone.
At the very least, claiming and managing your Google Places listing will allow you to provide accurate information about your business, including hours, address, phone, and most important, a link to your website. On the other hand, if you have no Google Places listing or haven’t take control and managed the information on the page, you are losing out on leads. End of story.
This article by web marketing firm, Todaymade, provides instructions on claiming your Google Places listing. If you struggle with the process, here are two instructional videos that will take you through the process step-by-step:
Part 1: http://www.youtube.com/watch?v=qty20_pC2os
Part 2: http://www.youtube.com/watch?v=qty20_pC2os
Part 3: http://www.youtube.com/watch?v=Y2jYu1xPgJU
Once you’re up and running, check out my earlier posts on managing online reviews, which are an important part of your Google presence.
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Take Control of Your Online Reputation
How to Get More Positive Online Reviews
— Denis Wilson, LCT East Coast Editor
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