Sponsor Wears A Big Heart For Limo Business

Posted on April 10, 2013 by - Also by this author

ABOUT PHOTO: Chosen Payments CEO Jeff Brodsly outlines incentive plan April 9, 2013 at San Diego meeting.

[UPDATED 7/23/13]

Whenever I attend meetings of the Greater California Livery Association, as I have for five years, I tend to focus on the many legislative and regulatory matters the group is constantly working with. They always dominate the agenda and discussion.

At the GCLA meeting last night in San Diego, it was one of the sponsors who stole the show. Sponsors of industry meetings and events are quite common in the limousine industry, serving as valuable supporters. Without them, most of these events would not be possible.

We all know the deal: Sponsors pay to support an event, and in return, they get logos, kudos, many thanks, and prime time for sales pitches.

But one sponsor of last night’s meeting — Chosen Payments — stood out to me as model examples of vital industry commitment. The company demonstrates a dimension of the B2B world that goes beyond landing clients: Businesses helping other businesses.

Chosen Payments of Moorpark, Calif., launched a few years ago as a merchant services and payments processing provider. It has partnered with the GCLA to encourage and reward membership.

Chosen Payments CEO Jeff Brodsly last night outlined what I like to call a “progressive-aggressive” approach. Brodsly did what any savvy new sponsor should do right off the bat: Give back to the industry. He outlined a thorough incentive program:

  • The company will pay $150 toward the annual GCLA membership fee of anyone who signs up with Chosen Payments.
  • Chosen Payments donates back a portion of its GCLA-based client revenue back to the association. It donated $2,700 its first year, based on 30 GCLA-member clients.
  • If Chosen Payments reaches 50 member clients, the revenue share donation to the GCLA rises to $5,000. If it reaches the 100 member mark, the donation increases to $10,000.
  • And finally: “We guarantee that if we can’t save you money, we will pay the entire dues for the GCLA,” Brodsly said.

He also took the time to field questions from operators, who can be a sharp, tough crowd when vetting who they want to do business with and what they want to buy. One of the things operators notice most about their daily business routine is credit card processing. 

The Chosen Payments program, which combines creativity with generosity, is a win-win for the GCLA as it fights on numerous regulatory and legislative fronts on behalf of California operators: Difficult airport bureaucracies and ground transportation rules; the growing evasiveness and influence of Uber; unclear pupil transportation regulations, to name just a few. To make progress, the GCLA needs to fund its lobbyists and attorneys, and regular meetings with members, to track and resolve a mounting agenda. 

That’s why businesses must support businesses that boost the limousine industry. The challenges will only grow in coming years. Small businesses don’t have many friends out there at a time when we are living in the era of Big Government. Sponsors can provide those vital association links between membership, financial support and action.

— Martin Romjue, LCT editor

View comments or post a comment on this story. (0 Comments)

More Editor's Edge Blog Posts

November 30, 2016

Populist Peeps On The Rebound

The 2016 election year also marked LCT's own brand of anti-establishment activity.

November 29, 2016

No Sympathy For Passengers With First Class Envy

Air rage among coach class passengers resenting first class occupiers is not rooted in reality.

November 9, 2016

Enough Now: Facebook Hysterics Are Bad For Business

In a nation so evenly split, why do so many fall into the trap of publicly alienating the other 50%?

September 28, 2016

Why So Much Ta-Da, To-Do About Driverless Cars?

Separating hype from human reality will challenge even the smartest driverless technology experts.

September 22, 2016

Looking Like Livery Trash?

The more casual and coarse society gets, the more chauffeured service can gleam with a counter-couture-culture.

See More

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - December 2016 $12.95 GLOBAL/INTERNATIONAL ISSUE COVER STORY: * The Coolest Operators on the Planet * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close