How To Inspire Confidence In Your Customers

Posted on March 19, 2013 by

John Mackey, the founder and CEO of Whole Foods, believes “business is the greatest creator of value in the world. [It] is fundamentally noble, because it elevates humanity. [It] is fundamentally heroic, because it ends poverty.”

He also believes “businesses are seen as untrustworthy.”

Do consumers consider your business trustworthy? Like all relationships, a business-customer relationship must be built on trust — trust that your cars will show up on time in excellent condition; trust that you will transport passengers safely and comfortably; trust that everything you will deliver everything you promised to a client.

If people don’t trust you, they won’t do business with you. So how does an owner get consumers to believe that his or her operation is the right business to pick?

In a recent Inc. Magazine article, Mackey shares four principles to help business owners run their operations in a “way that inspires trust among people.” These principles are detailed in his book, Conscious Capitalism. Here are the highlights, along with Mackey’s comments:

All businesses need a higher purpose. “Money is not what drives most entrepreneurs. What drives most entrepreneurs is some kind of dream. Businesses will never be trusted if all it talks about is maximizing profit.”

Business must create value for everyone that trades with it. “The most amazing thing about capitalism is that it’s not a zero-sum game. It’s a win-win-win-win-win. Business must create value for customers that trade with it.”

We need a new type of leader. “You cannot create a conscious business unless the leadership is conscious with it.”

We have to create company cultures that are humanistic and empowering. “Conscious businesses have trusting cultures. They tend to be more authentic and caring.”

In addition to being an industry with small margins1 , chauffeured transportation is considered more of a luxury than necessity. Its services are among the first to be cut when corporate budgets shrink.

But by developing a brand focused on the end-user experience and benefits provided to customers, operators can forge a relationship that moves the conversation away from the costs and closer to the value being offered. It all begins from within.

— Michael Campos, LCT associate editor


1. Average and median profit margin for chauffeured transportation operators in 2011 was 10%, according to 2012 LCT Fact Book

View comments or post a comment on this story. (0 Comments)

More Wavemakers Blog Posts

March 6, 2013

Get Your Limo Business Listed On Google For Free

Google is the web search giant whose first page resembles the Promised Land for many businesses. Brands around the world have invested billions in AdWords and SEO to get to the top of Google search results.

January 9, 2013

Using Social Media To Network At Industry Trade Shows

With the 2013 International LCT Show coming up, it’s a great time to go over how to use social media to enhance your experience. Read more to find out how to leverage the new 2013 International LCT Show app to organize your schedule, network with the right companies, and more.

January 2, 2013

Official 2013 Lincoln MKZ Commercial Introduces Automaker's New Vision

To kick 2013 off, Lincoln has produced a commercial for the 2013 MKZ sedan that captures the enchanting energy the company hopes will revitalize its brand. Click through to watch the video.

December 19, 2012

Make Your Limo Company Stand Out For The Holidays

In the frenzy of holiday shopping and consumers being bombarded with a massive amount of advertisements, offers, promotions and just plain, noise, it’s hard to be noticed in the sea of holiday spirit. Read more for some tips on standing out during the holidays.

December 5, 2012

How to Use Facebook To Market Your Limo Biz

Latest LCT Marketing Tips shine light on five of the top factors to consider and implement when marketing chauffeured service on Facebook.

See More

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - September 2016 $12.95 COVER STORY: * How Do We Max Our Markets? * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close