First Female President of South Korea Rides in Equus

Posted on February 27, 2013 by

The first female president of South Korea, Park Geun-hye, was inaugurated on Monday. Besides being the first female president, she was also the first one to ride in a Korean-made limousine during the inauguration ceremony: a specially-designed, heavily-armored Hyundai Equus. The former President, Lee Myung-bak, rode in a Mercedes-Benz S600 Pullman Guard and a BMW Security 760Li.

The use of a native-built limo will certainly be a point of pride for Koreans, as most auto-manufacturing nations chauffeur their heads-of-state in cars built on home turf. No doubt the occasion will be used as a marketing tactic by Hyundai as it aims to raise its status in the luxury sedan market. And as Korean businessman get used to the notion of homegrown luxury vehicles, they may be look for the same ride when travelling abroad.

Korean news site, Chosun Ilbo, reports the stretched Equus was produced in conjunction with Stoof, a German company that specializes in armored vehicles, and cost in the neighborhood of $1 million. The vehicle, which weighs between four and five tons, has had its intake and exhaust system enhanced to increase horsepower. (Read more about the presidential modifications, including run-flat tires and bulletproof glass, here.)

During her inauguration, Geun-hye promised to revive the South Korean economy. Interestingly, Geun-hye’s father, Park Chung-hee, was president of South Korea from 1963 to 1979 and presided over a period of rapid economic growth from which Hyundai emerged a powerhouse motor company. LCT Report On Stretched Hyundai Equus Here — Denis Wilson, LCT East Coast Editor

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

September 22, 2017

Dealing With Weird And Bizarre Passenger Requests

One party of girls wanted to be smacked upside the backside every time they exited the limousine.

September 13, 2017

Create A Handbook Your Employees Will Actually Read

Black and white words on a page are boring and uninspiring; here are some things to consider when creating a how-to guide for your company.

August 29, 2017

Billy The Coach: How To Plan And Prepare For Success

The LCT Summit keynoter starts contributing this week to our blog by asking: What is it you want bad enough to work for?

August 16, 2017

Don’t Let Poor Grammar, Spelling, And Punctuation Ruin Your Image

You are what you write. Make sure you leave a good business impression, especially on social media.

August 8, 2017

Behind The Screens: Why Face Time Matters

Computers and smartphones have conditioned us to text and email our way through life. Here’s how Millennials and managers can work together to break the habit.

See More

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - September 2017 $12.95 MOTORCOACH / BUS ISSUE COVER STORY: * Irizar Racks Up A Good Rookie Year * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close