Front Line Report from the Oscar Limo Lot

Posted on February 25, 2013 by - Also by this author

BIGGEST LIMO NIGHT OUT: A trusted veteran operator in Southern California who drove for the Oscars last night gave me some candid observations today about the Academy Awards from a chauffeured perspective. [Under a full moon in Los Angeles]. To borrow a cliche and mix some metaphors, the Academy Awards is considered the "Super Bowl" for Southern California limousine operators.

Before 9/11, the highest call number for limousines used during the Oscars was more than 1,900. On Sunday, night the highest was around 1,150. There were few stretch limousines in the mix of sedans, SUVs and high-end premium sedans. The limo business model is being pinched from all sides, due to post-Recession fallout, corporate budget cuts, movie studio budget cuts, and changes in corporate travel policies.That adds up to a lot of rate and pricing pressure, with some companies even quibbling over a one dollar rate differential and taking their business to another provider. Chauffeured transportation companies always have been rate driven on thin margins, but the above factors have only squeezed those margins further, the operator says.

But he concludes on a hopeful note. There will always be demand for limousine services, including stretches to a certain extent. He advises that limousine operators with the most robust future are those who commit to these four rules:

1) Innovate with the latest technology and tech-friendly vehicles
2) Manage your operators “hands on” with a relentless attention to. . .
3) Customer service, service, service (can’t say it enough, but that’s what differentiates your operation the most).
4) Watch the bottom line intensely, as in ALL P&L components.

— Martin Romjue, LCT editor

View comments or post a comment on this story. (0 Comments)

More Editor's Edge Blog Posts

September 28, 2016

Why So Much Ta-Da, To-Do About Driverless Cars?

Separating hype from human reality will challenge even the smartest driverless technology experts.

September 22, 2016

Looking Like Livery Trash?

The more casual and coarse society gets, the more chauffeured service can gleam with a counter-couture-culture.

September 2, 2016

Public Doesn't Like Driverless Cars The Way Techies Do

As the dates for autonomous milestones move up, motorists retain a healthy skepticism of self-driving vehicles.

August 22, 2016

Comment Sums Up The Uber Dilemma For Operators

Opposite sides rage against the ride app machine: When do you consider an app legit?

August 10, 2016

Two News Items To Make You Go: Ah-Ha & Oh, No

What happens when the big buses are chauffeured, while more sedans to the airport are driven?

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - September 2016 $12.95 COVER STORY: * How Do We Max Our Markets? * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close