Front Line Report from the Oscar Limo Lot

Posted on February 25, 2013 by - Also by this author

BIGGEST LIMO NIGHT OUT: A trusted veteran operator in Southern California who drove for the Oscars last night gave me some candid observations today about the Academy Awards from a chauffeured perspective. [Under a full moon in Los Angeles]. To borrow a cliche and mix some metaphors, the Academy Awards is considered the "Super Bowl" for Southern California limousine operators.

Before 9/11, the highest call number for limousines used during the Oscars was more than 1,900. On Sunday, night the highest was around 1,150. There were few stretch limousines in the mix of sedans, SUVs and high-end premium sedans. The limo business model is being pinched from all sides, due to post-Recession fallout, corporate budget cuts, movie studio budget cuts, and changes in corporate travel policies.That adds up to a lot of rate and pricing pressure, with some companies even quibbling over a one dollar rate differential and taking their business to another provider. Chauffeured transportation companies always have been rate driven on thin margins, but the above factors have only squeezed those margins further, the operator says.

But he concludes on a hopeful note. There will always be demand for limousine services, including stretches to a certain extent. He advises that limousine operators with the most robust future are those who commit to these four rules:

1) Innovate with the latest technology and tech-friendly vehicles
2) Manage your operators “hands on” with a relentless attention to. . .
3) Customer service, service, service (can’t say it enough, but that’s what differentiates your operation the most).
4) Watch the bottom line intensely, as in ALL P&L components.

— Martin Romjue, LCT editor

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

February 15, 2017

My Unofficial International LCT Show Agenda

The suite parties, charity fundraisers, and off-the-grid get togethers round out a complete global industry trade show.

February 14, 2017

How To Practice Common Sense Customer Service

It's one of the most important and difficult qualities to hire for, since it emerges in unexpected situations on the job.

February 1, 2017

3 Big Fouls From My First Uber Rides

Operators don't have much to worry about if TNC drivers keep acting like this.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - June/Fact Book 2017 $12.95 * Facts & Stats * Directors & Guides *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close