According to TheChauffeur.com, chauffeured cars no longer belong to just first- and business-class passengers, as Etihad Airways is democratizing the service by offering it to Coral Economy class guests arriving or departing from London Heathrow Airport. The rates are comparable to London’s black cabs, but include the benefits of a professional limo service, with chauffeur greeting at arrivals, luggage assistance, curb-side drop off and guaranteed BMW or Mercedes vehicles. Guests can book at www.etihad.com/chauffeur and receive an instant price quote. This exposure to limousine service could create a new, expanded niche of clients for operators to cater to.
—Michael Campos, LCT associate editor
Google is the web search giant whose first page resembles the Promised Land for many businesses. Brands around the world have invested billions in AdWords and SEO to get to the top of Google search results.
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Latest LCT Marketing Tips shine light on five of the top factors to consider and implement when marketing chauffeured service on Facebook.