How to Make Your Limo Business Stand Out Online

Posted on November 15, 2012 by LCT Staff - Also by this author

[EDITOR'S NOTE: LCT Blog welcomes guest bloggers Jennifer Wong and Pat Charla of Drive Profit, a social media marketing firm, who will occasionally contribute].

In order for your potential customers to remember your limo company compared to your competition, you need to build a specific look (or "brand") that your visitors and potential customers can recognize and remember. Makes sure your logo is professionally designed and follow a consistent color scheme for every aspect of online and offline visibility.

Branding from the inside out
Branding your website doesn't stop at its overall design and your professional logo. In addition to targeted SEO keywords about your limo company and services, ensure that you include selected keywords that relate exclusively to your limo company.

Inside Tip:
Depending on how much you want to push your limo company name, you can either place the name at the beginning of the title tag (for SEO branding) or at the end (for traffic):

SEO Keyword | Limo Company Name - this puts more SEO emphasis on the keyword

Limo Company Name | SEO Keyword - this puts more SEO emphasis on your brand

If you put your company name at the end of the title tag remember that Google only displays about 60 characters in the search result pages; longer titles will be truncated. Be sure to keep your title tag relevant to your website's content and the products and services that you offer.

Integration is important
Build your online reputation efforts beyond just your website. Make sure to incorporate your logo and color scheme on everything your company prints or distributes online, including newsletters, e-mail campaigns, press releases, etc.

The future of SEO lies in leveraging not just keywords but your company's name as well. Google's latest updates and anti-spam policies have made the search engine's preference clear for professionally branded websites, as opposed to smaller, unbranded or nearly anonymous ones.

Don't just talk to social
No online reputation building is complete or relevant without the use of social media marketing. Being active and proactive on social media is a great (and potentially viral) way to increase awareness of your limo company and its services.

About The Author
Jennifer Wong is Partner of Drive Profit, a fully integrated digital, social and traditional ground transportation marketing company. Drive Profit has more than 50 years of combined marketing experience, more than 10 years in the limousine transportation industry and more than 10 years in sustainability. Information:

View comments or post a comment on this story. (1 Comment)

More LCT Blog Blog Posts

August 16, 2017

Don’t Let Poor Grammar, Spelling, And Punctuation Ruin Your Image

You are what you write. Make sure you leave a good business impression, especially on social media.

August 8, 2017

Behind The Screens: Why Face Time Matters

Computers and smartphones have conditioned us to text and email our way through life. Here’s how Millennials and managers can work together to break the habit.

July 31, 2017

Let's Not Make AI The New Y2K Scare

Machines will not take away all of our jobs any more than the Y2K scare ushered in Armageddon.

July 25, 2017

"Does No Smoking Mean Weed Too?"

What's the response to that question now that more states are legalizing recreational use of marijuana?

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

See More

Facebook Comments ()

Comments (1)

Post a Comment



See More

LCT Store

LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close