As technology and the Internet transform the world into a more connected and informed place, consumers have become more conscious about products and services and have altered their spending habits based on new factors. They demand more from a business than ever before. Old marketing tactics that rely on interruptive media are no longer going to cut it because consumers have the ability to tune them out.
What matters today is marketing that is relevant, informative, interesting and engaging. Consumers want to feel like part of the conversation, but that requires the existence of a conversation in the first place. If you think of old marketing tactics as lectures, then the new, interactive marketing tactics of today — search engines, blogs and social media — are the conversations.
To make sure limo service operators stay in the conversation, LCT has revamped its Marketing Tips page to stay ahead of the curve with cutting-edge digital strategies like social media marketing specific to the limousine market.
For an introduction to the value of social media, please read: Social Media: What’s The Point?
— Michael Campos, LCT associate editor
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