August 2012 LCT Magazine Preview: DaBryan Coach Builders upends the stretch limousine market with a new rear end for its stretch limousine versions of the 2013 Lincoln MKT Town Car. My exclusive cover story will detail how the manufacturer is using a sophisticated computer-aided-design (CAD) process to offer the MKT stretch with a modified sedan-style trunk, in addition to the cross-over-styled MKT hatchback design.
The primary effects on the chauffeured transportation industry are threefold:
1) Operators can still get a Town Car stretch limousine with a sedan look;
2) The CAD process improves on traditional cut-chop-n-cram manufacturing process by bringing a high-level of precision, accuracy and safety;
3) With the new process and revamped interior touch-screen technology for its limo interiors, DaBryan is poised to ensure its future as a leading U.S. limousine manufacturer in a reconfigured chauffeured vehicle market.
DaBryan chose to pursue this major investment for a simple reason: Clients demanded it. The full story based on interviews with three DaBryan executives is coming soon in the August issue.
This edition also offers extensive coverage on our annual Meetings & Conventions theme. You’ll see plenty of tips on how to get more business in this sector; how to strategically price your transportation services; and where to find last-minute vendor support for client needs and emergencies. My article on operators working the upcoming RNC and DNC political events offers specific advice on how to successfully handle fleet service for a mega-event.
We’ll also take you on a chauffeured excursion to Hong Kong and a test ride in the BMW 750Li — a worthy successor to the Lincoln Town Car sedan.
Our digital edition of the August issue is about to go live on Wednesday, with the print edition hitting mailboxes the following week.
Finally, the chauffeured transportation industry’s original and largest Summit is being held for the first time ever in Puerto Rico just under three months from now. We hope to see you there. Slots are limited, so get the full details and sign up now at http://www.lctsummit.com/.
— Martin Romjue, LCT editor
Don't let your guests down. Here are some things to think about before the event starts.
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On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.