The 2013 Cadillac XTS, whose livery edition landed in dealerships this month, is the start of a new video ad. More specifically, the large luxury sedan’s front brakes are the stars, as the ad focuses on the stopping power of the high-performance Brembo front brakes on the XTS. I particularly like this line: “The brilliant minds are Brembo also made the front brakes for the all-new Cadillac XTS; they didn’t do that for the Mercedes E Class or Audi A6.” I like it because it shows Cadillac’s commitment to taking on its European rivals in the luxury car market.
— Michael Campos, LCT associate editor
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