Six Steps For Creating A Successful Social Media Strategy

Posted on May 2, 2012 by LCT Magazine

Our expert marketing friends at Inbound Marketing Agents have come up with six important tips on creating a social media strategy for your business. Like other business operations, social media marketing is not something that should be executed haphazardly. You don’t want to just “wing it.” As the Inbound Marketing Agents article says, “lack of a clear social media strategy to guide the company can hamper its success in this arena to a larger extent.” Here are the tips:

  1. Specify the company’s goals and objectives.
  2. Do a lot of research.
  3. Cultivate relationships.
  4. Familiarize the employees.
  5. Set a standard tone for social media activities.
  6. Establish a clear protocol.

To read more comprehensive details about each of the aforementioned social media marketing strategy tips, click here to read the full article from Inbound Marketing Agents.

—Michael Campos, LCT associate editor

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