Six Steps For Creating A Successful Social Media Strategy

Posted on May 2, 2012 by LCT Magazine

Our expert marketing friends at Inbound Marketing Agents have come up with six important tips on creating a social media strategy for your business. Like other business operations, social media marketing is not something that should be executed haphazardly. You don’t want to just “wing it.” As the Inbound Marketing Agents article says, “lack of a clear social media strategy to guide the company can hamper its success in this arena to a larger extent.” Here are the tips:

  1. Specify the company’s goals and objectives.
  2. Do a lot of research.
  3. Cultivate relationships.
  4. Familiarize the employees.
  5. Set a standard tone for social media activities.
  6. Establish a clear protocol.

To read more comprehensive details about each of the aforementioned social media marketing strategy tips, click here to read the full article from Inbound Marketing Agents.

—Michael Campos, LCT associate editor

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

July 18, 2017

Comic Conventions Can Be A Geeky Goldmine

It’s time to tap into your inner nerd and expand past traditional tradeshow group transportation.

July 6, 2017

Welcoming All Back To The New LCT Blog

JIM LUFF: I'm not retired, tired, or tuned out. Just immersing in other areas of the industry.

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

See More

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close