GOING WAY OF ROTARY PHONE?
It's hard to believe: Digital-minded businesspeople are increasingly ditching the business calling card. But is mutually swiping smart phones against each other ("Wonder Twins Activate!"), or a hipster fist bump, really the alternative solution?
Call it old-fashioned, but a print card still communicates class and formality in a simple way. I don't want to have to look at a web page or consult LinkedIn every time I meet someone.
Maybe a traditional print business card with a QR code on the back for optional digital follow-up offers the best approach. The digital referral can be archived on a computer, tablet, or phone, with the card being kept or thrown out. -- Martin Romjue, LCT editor
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