As Jim Luff wrote in last week’s blog,
holidays such as Valentine’s Day provide excellent opportunities to offer creative specials and get your metal moving. They also offer a chance to be creative with your marketing and distinguish your company from your competitors.
Accent Limousine Service of Milford, Mass. is promoting its Valentine’s Day services through its blog. The blog post begins by relating the author’s personal excitement about the holiday and past positive experiences with her husband, then suggests that readers also can enjoy those experiences by celebrating the holiday with a limousine ride from the company.
This approach is effective because it engages customers on multiple levels. The casual, conversational tone charms readers into feeling a certain level of intimacy with the author, as if they’re listening to a friend speak. As the blog post progresses, readers begin to share the positive emotions related by the author about her wonderful experiences on a previous Valentine’s Day. Once clients are emotionally invested in the narrative, it offers them the opportunity to experience the same good times through the Accent Limousine’s services.
Not only is this a subtle approach to marketing the company’s services, it also builds the brand’s personality and improves website SEO through the repetition of certain keywords.
Does your company market holiday specials in unique ways? Please share in the comments section below!
— Michael Campos, LCT assistant editor
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