Operator Promotes Valentine’s Day Service Via Blog

Posted on February 8, 2012 by LCT Magazine

As Jim Luff wrote in last week’s blog, holidays such as Valentine’s Day provide excellent opportunities to offer creative specials and get your metal moving. They also offer a chance to be creative with your marketing and distinguish your company from your competitors.
 
Accent Limousine Service of Milford, Mass. is promoting its Valentine’s Day services through its blog. The blog post begins by relating the author’s personal excitement about the holiday and past positive experiences with her husband, then suggests that readers also can enjoy those experiences by celebrating the holiday with a limousine ride from the company.
 
This approach is effective because it engages customers on multiple levels. The casual, conversational tone charms readers into feeling a certain level of intimacy with the author, as if they’re listening to a friend speak. As the blog post progresses, readers begin to share the positive emotions related by the author about her wonderful experiences on a previous Valentine’s Day. Once clients are emotionally invested in the narrative, it offers them the opportunity to experience the same good times through the Accent Limousine’s services.
 
Not only is this a subtle approach to marketing the company’s services, it also builds the brand’s personality and improves website SEO through the repetition of certain keywords.
 
 
 
Does your company market holiday specials in unique ways? Please share in the comments section below!
 
— Michael Campos, LCT assistant editor
View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

February 15, 2017

My Unofficial International LCT Show Agenda

The suite parties, charity fundraisers, and off-the-grid get togethers round out a complete global industry trade show.

February 14, 2017

How To Practice Common Sense Customer Service

It's one of the most important and difficult qualities to hire for, since it emerges in unexpected situations on the job.

February 1, 2017

3 Big Fouls From My First Uber Rides

Operators don't have much to worry about if TNC drivers keep acting like this.

See More

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - June/Fact Book 2017 $12.95 * Facts & Stats * Directors & Guides *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close