2012 LCT Operator of the Year Finalist Limousine Connection
, based in Los Angeles, has found a way to introduce itself to potential clients. General Manager Kirk Jaco produced a short YouTube video called “Limousine Connection Meet The Chauffeur” that profiles a chauffeur named Lenny R. The video begins with a first-person camera angle to simulate the client’s point of view and shows Lenny opening the door to a clean Cadillac Escalade. Then it segues into a Q&A where Lenny explains why he enjoys working for Limousine Connection.
This video, which is embedded below for your viewing pleasure, achieves several things:
It shows clients that the company is passionate about what they do, because even though it’s a fairly short video, the production quality looks like it took some time and effort to create. This causes clients to connect the company with the concepts of “effort” and “care.”
It gives clients a taste of what they can expect in terms of vehicles and chauffeurs.
It gives the company personality and reinforces the brand’s creativity and originality.
What unique concepts does your company implement to distinguish itself in clients’ minds? Please share your ideas in the comments section below!
— Michael Campos, LCT assistant editor
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